Head of B2B SaaS Marketing

21 hours ago

Kolkata, West Bengal, India Codelogicx Technologies Full time ₹ 15,00,000 - ₹ 25,00,000 per year

We are hiring a Head of GTM Marketing to own revenue-driven go-to-market strategy, lead a compact creative team (content writers, designer, video editor, SEO specialist), and deliver measurable demand, pipeline, and brand outcomes. This is a hands-on leadership role responsible for content-led growth, SEO, email lifecycle marketing, sales enablement, and cross-functional GTM alignment.

Roles and Responsibilities:

  • Define positioning, ICPs, messaging frameworks, and multi-channel GTM plans aligned to revenue targets.
  • Lead and grow a cross-functional team: content, design, video, and SEO; set OKRs and operating cadences.
  • Build an editorial calendar and content programs that move prospects through the funnel: awareness consideration evaluation purchase expansion.
  • Architect and run email lifecycle programs: acquisition, nurture, onboarding, renewals, and expansion.
  • Drive organic growth through SEO strategy, technical fixes, and content optimization.
  • Own funnel analytics, attribution, and experimentation; build dashboards that connect MQL SQL pipeline revenue.
  • Produce sales enablement: battlecards, ROI calculators, decks, and objection-handling assets.
  • Collaborate with Sales, Product, CS, and RevOps to align SLAs and improve conversion outcomes.

Requirements:

  • 8+ years B2B SaaS marketing experience with 3+ years leading multi-disciplinary teams.
  • Hands-on experience with email automation platforms (HubSpot, Marketo, Iterable, or similar).
  • Proven SEO experience with content-driven organic growth outcomes.
  • Strong analytics skills and familiarity with GA4, CRM analytics, and dashboarding tools.
  • Experience in creating content that converts for enterprise sales cycles and enabling sales teams.
  • Excellent written and verbal communication; strong creative judgment across design and video.
  • Bias for experimentation, testing, and outcome-driven decision-making.
  • Comfortable in fast-paced, startup-like environments; experience scaling Series AC companies preferred.

Success Metrics

  • Marketing-sourced pipeline and marketing-influenced revenue.
  • MQL SQL conversion rate and CAC payback.
  • Organic traffic growth and organic MQLs.
  • Email engagement (open, CTR) and nurture-to-conversion rates.
  • On-time execution of content calendar and campaign performance.

Benefits

  • Competitive base salary, performance bonus, and equity.
  • Hybrid work environment and flexible hours.
  • Opportunity to lead and build a high-impact GTM function at scale.

Equal Opportunity Employer

We value diversity and are committed to creating an inclusive environment.

How to Apply

Submit your resume and a brief portfolio or examples of GTM campaigns (performance metrics preferred). Include a short note on a GTM campaign you led that materially impacted pipeline.

Location: Kolkata (Hybrid)

Department: Marketing

Seniority: Head / Group Lead

Employment: Full-time

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