Regional Manager

Job Description: Regional Manager - Sales and Operations (Clinic Chain)

Department: Operations

Location: Mumbai

Reports to: Regional Operations Head / Senior Management

PositionOverview:

The Zonal Manager - Operations will be responsible for managing the day-to-day operations of clinics within their assigned zone. This role will focus on operational efficiency, growth in sales, and implementing marketing strategies to increase brand awareness and patient acquisition. The ideal candidate will have a strong background in clinic operations/Pharmacy Operations, sales leadership, and marketing, combined with the ability to lead and motivate a diverse team.

Key Responsibilities:

1. Operations Management:

2. Oversee the day-to-day operations of clinics within the zone, ensuring smooth workflow and service delivery.

3. Develop and implement efficient operational procedures to enhance clinic performance.
4. Ensure compliance with healthcare regulations, company policies, and standard operating procedures (SOPs).
5. Monitor patient satisfaction levels and implement necessary improvements to enhance service quality.
6. Manage clinic budgets, control costs, and ensure profitability of each clinic in the zone.

7. Monitor and manage clinic inventory to ensure adequate stock levels and minimize wastage.

8. Sales Management:

9. Develop and implement sales strategies to achieve revenue and growth targets for each clinic in the zone.

10. Identify new business opportunities, partnerships, and collaborations to drive patient footfall and expand market presence.
11. Manage a team of sales representatives and clinic staff to achieve sales targets.
12. Analyze sales data, trends, and patient feedback to identify opportunities for growth.

13. Implement promotional activities and campaigns to boost clinic visibility and attract new patients.

14. Marketing & Branding:

15. Design and implement localized marketing strategies to increase brand awareness and patient acquisition in the zone.

16. Collaborate with the central marketing team to execute national marketing campaigns and ensure regional adaptation.
17. Build relationships with local communities, organizations, and key stakeholders to promote the clinic brand.

18. Track the performance of marketing initiatives and adjust strategies as needed to achieve optimal results.

19. Team Leadership:

20. Lead, train, and develop clinic managers and staff to ensure high performance, motivation, and professional growth.

21. Ensure clear communication and alignment with corporate goals and objectives.

22. Foster a positive work culture that emphasizes collaboration, accountability, and patient care excellence.

23. Reporting & Analysis:

24. Provide regular reports on clinic performance, sales, and marketing effectiveness to senior management.

25. Analyze key metrics and operational data to identify areas for improvement and make data-driven decisions.
26. Monitor competitor activities and industry trends to ensure the company remains competitive.

Required Qualifications:

• Bachelor's degree in Business Administration, Healthcare Management, or related field. MBA or equivalent post-graduate qualification is a plus.
• 8+ years of experience in clinic/Healthcare retail operations, sales, and marketing management, with at least 3 years in a leadership role.
• Proven track record in driving operational efficiency, sales growth, and successful marketing initiatives within a healthcare or related industry.
• Strong understanding of healthcare industry regulations and best practices.
• Excellent leadership, communication, and interpersonal skills.
• Ability to analyze data, identify trends, and make strategic decisions.
• Strong financial acumen, with experience managing budgets and controlling costs.
• Ability to work under pressure and meet targets while maintaining high standards of service.