Category Merchandising Manager

1 day ago

Gurgaon, Haryana, India Ethos Watch Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Description

Responsible for driving category growth and profitability through effective assortment planning, pricing, and promotional strategies. Manages Brand P&L, builds strong Brand/Vendor Relationships, and leads Onboarding Of New Brands. Oversees product lifecycle, ensures optimal inventory and merchandising execution, and collaborates cross-functionally with supply chain, marketing, finance, and operations. Uses data insights and market trends to deliver sales, margin, and customer satisfaction targets.

Key Responsibilities:

  1. Category Strategy & Planning:

  2. Develop and execute category strategies aligned with overall business goals and customer needs.

  3. Conduct market analysis, trend spotting, and competitor benchmarking to identify opportunities.
  4. Define assortment strategies (breadth, depth, product mix) to maximize sales, profit, and customer experience.
  5. Collaborate with marketing and supply chain to align promotions and availability.

2.Assortment & Product Lifecycle:

  • Select and curate product ranges to meet customer demand and profitability targets.
  • Oversee product lifecycle management from new product introduction to end-of-life decisions.
  • Ensure balance between core, seasonal, and innovative product lines.
  • Monitor performance of SKUs and recommend rationalization where needed.

3.Vendor & Supplier Management:

  • Build and maintain strong relationships with vendors and suppliers.
  • Negotiate costs, terms, and service-level agreements to optimize margins.
  • Work with suppliers to co-create promotions, exclusive launches, and marketing campaigns.
  • Manage supplier performance, compliance, and quality standards.

4.Pricing, Promotion & Profitability:

  • Develop pricing strategies that balance competitiveness, margin, and brand positioning.
  • Collaborate with marketing teams to design promotional plans (campaigns, discounts, bundles).
  • Track category performance against sales, margin, and profitability targets.
  • Analyze ROI of promotions and adjust strategies accordingly.

5.Data Analytics & Insights:

  • Use sales data, market research, and customer insights to guide decision-making.
  • Monitor category KPIs (sell-through, GMROI, margin %, inventory turnover).
  • Identify gaps in assortment, pricing, or supply chain and recommend corrective actions.
  • Provide regular performance reports to senior management.
  • Manage full brand/category P&L, ensuring delivery of sales, margin, and profitability targets.
  • Build and maintain strong relationships with vendors and brand partners.
  • Lead brand onboarding process including due diligence, contract negotiation, and commercial terms setup.

6.Cross-functional Collaboration:

  • Partner with supply chain on demand planning, inventory management, and replenishment.
  • Work with store operations/e-commerce teams to ensure effective product placement and presentation.
  • Collaborate with marketing on campaigns, merchandising guidelines, and category storytelling.
  • Align with finance on forecasting, budgeting, and margin targets.

7.Customer-Centric Merchandising:

  • Continuously assess customer needs and feedback to refine assortment and merchandising approach.
  • Implement visual merchandising guidelines to enhance in-store and online shopping experience.
  • Drive innovation in category offerings to stay relevant and competitive.

Preferred candidate profile

  • Strong commercial & P&L management skills
  • Expertise in category planning & assortment management
  • Brand/vendor management & negotiation skills
  • Analytical, data-driven decision-making
  • Excellent collaboration & communication

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