Category Manager

2 days ago

Gurgaon, Haryana, India boAt Lifestyle Full time ₹ 10,00,000 - ₹ 20,00,000 per year

Category Manager

Location:
Gurugram

Experience required:-
Relevant experience in category ownership, channel collaboration, and product lifecycle management

About the Role

We're looking for a dynamic
Category Manager
to own revenue, profitability, and growth for one of boAt's high-impact categories. This role requires a strong commercial mindset, cross-functional leadership, and the ability to drive strategic and operational initiatives across channels and products.

Key Responsibilities

Category Ownership & P&L

  • Own category revenue, profitability, and growth targets in line with company objectives.
  • Build annual business plans and quarterly forecasts; track performance across channels and implement corrective actions.
  • Drive category expansion through new markets, channels, and customer segments.
  • Optimize cost structures and margins by partnering with finance and supply chain teams.

Category Strategy & Growth

  • Build short- and long-term category strategies rooted in customer insights and market trends.
  • Identify white spaces, new sub-categories, product line extensions, and bundling opportunities.
  • Track competitor activity and consumer behavior to inform strategic decisions.

Channel Collaboration

  • Work closely with Ecommerce, Modern Trade, General Trade & International teams to align on priorities and execution.
  • Strengthen relationships with distributors, partners, and key accounts.
  • Support channel initiatives ranging from promotions and visibility to merchandising and scheme planning.

Product Lifecycle & Launch Management

  • Own end-to-end product lifecycle—from introduction to exit.
  • Partner with product & marketing teams to build GTM plans and ensure seamless launch readiness across online & offline channels.

Product & Innovation Management

  • Collaborate with product development & R&D to suggest new products, features, and innovation opportunities.
  • Monitor product performance and customer feedback to refine portfolio strategy.

Data-Driven Insights

  • Lead data analysis across sales, reviews, ratings, and market trends to generate actionable insights.
  • Provide leadership with strategic recommendations on pricing, positioning, and growth opportunities.

Marketing Alignment

  • Work closely with marketing to create effective, on-brand campaigns and collateral.
  • Track marketing ROI and optimize initiatives for maximum impact.

Pricing & Cost Optimization

  • Develop competitive pricing strategies while safeguarding profitability.
  • Identify cost-reduction opportunities without compromising customer experience.

Team Leadership

  • Lead, coach, and develop team members to drive high performance and collaboration.
  • Conduct reviews, set goals, and build a culture of accountability and engagement.

What We're Looking For

  • Strong commercial and analytical acumen
  • Experience in category management, product management, or GTM strategy
  • Ability to collaborate cross-functionally in a fast-paced consumer-tech environment
  • Excellent stakeholder management and communication skills

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