Digital Marketing Manager

22 hours ago

Goregaon, Maharashtra, India AAYUSH WELLNESS LIMITED Full time ₹ 6,00,000 - ₹ 7,20,000 per year

We are a growing healthcare diagnostics company committed to delivering accurate and timely pathology services to patients, doctors, and healthcare providers. Our services include home sample collection, state-of-the-art labs, and a wide range of diagnostic tests. We are looking for a dynamic
Digital Marketing Manager
to lead our digital strategy and accelerate our online presence, lead generation, and patient engagement.

Key Responsibilities:

Digital Strategy & Campaigns:

  • Develop and execute end-to-end digital marketing strategies to drive patient acquisition, brand visibility, and revenue.
  • Plan, manage, and optimize digital campaigns across platforms (Google Ads, Meta, LinkedIn, etc.).
  • Oversee SEO/SEM strategies to improve search rankings and organic traffic.

Performance Marketing:

  • Drive ROI-focused performance marketing (CPC, CPL, CPA campaigns).
  • Manage Google Ads, Facebook/Instagram ads, YouTube ads, and remarketing campaigns.
  • Monitor and optimize funnel performance traffic, leads, conversions, and cost metrics.

Website & Content Management:

  • Manage and improve the corporate website and landing pages.
  • Work with content creators and designers to publish blogs, articles, videos, and infographics.
  • Ensure content is SEO-optimized and relevant to medical/diagnostic users.

Social Media & Reputation Management:

  • Create a content calendar and manage posts across social media platforms.
  • Engage with patients, doctors, and diagnostic partners online.
  • Monitor online reviews and ensure timely responses on Google, Practo, Justdial, etc.

Analytics & Reporting:

  • Use Google Analytics, Tag Manager, and CRM tools to track and report performance.
  • Prepare weekly/monthly reports on KPIs such as traffic, leads, CAC, and ROI.
  • Make data-driven decisions to scale campaigns and reduce cost per lead.

Collaboration:

  • Work closely with internal teams (sales, operations, medical) to align marketing goals.
  • Coordinate with external agencies or freelancers (designers, writers, SEO experts).

Key Requirements:

  • Bachelor's/Master's in Marketing, Digital Media, or Pharma related field.
  • 5+ years of experience in digital marketing; at least 3+ years in healthcare or diagnostics industry preferred.
  • Strong knowledge of SEO, SEM, Google Ads, Meta Ads, Google Analytics, and CRM tools.
  • Experience in healthcare content marketing and patient engagement strategies is a plus.
  • Excellent written and verbal communication skills.
  • Proficiency in using tools like HubSpot, Mailchimp, Canva, WordPress, etc.
  • Understanding of healthcare compliance, data privacy, and ethical marketing practices.

Preferred Skills (Nice to Have):

  • Experience with B2B marketing to clinics, hospitals, or doctors.
  • Understanding of regional/local market trends in diagnostics.
  • Video marketing or influencer outreach experience.

What We Offer:

  • Opportunity to work in a high-growth healthcare company.
  • Collaborative and supportive work culture.
  • Competitive salary and performance-based incentives.
  • Career growth and learning opportunities in the healthcare domain.

How to Apply:

Send your CV, portfolio (if any), and a brief cover letter to

with the subject line:
Application – Digital Marketing Manager (Pathology)

Location:
Goregaon East, Mumbai

Salary:

50k to 60k per month

Experience:
5 years

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