Sr Associate- Digital Marketing

About Zeta

Zeta is a Next-Gen Banking Tech company that empowers banks and fintechs to launch banking products for the future. It was founded by Bhavin Turakhia and Ramki Gaddipati in 2015.

Our flagship processing platform - Zeta Tachyon - is the industrys first modern, cloud-native, and fully API-enabled stack that brings together issuance, processing, lending, core banking, fraud & risk, and many more capabilities as a single-vendor stack. 20M+ cards have been issued on our platform globally.

Zeta is actively working with the largest Banks and Fintechs in multiple global markets transforming customer experience for multi-million card portfolios.

Zeta has over 1700+ employees - with over 70% roles in R&D - across locations in the US, EMEA, and Asia. We raised $280 million at a $1.5 billion valuation from Softbank, Mastercard, and other investors in 2021.Learn more @ , , Linkedin, Twitter

About the RoleZeta is hiring a Senior Associate B2B Digital Marketing

Responsibilities

• Design and run full-funnel performance campaigns across Google Search, Display, YouTube, LinkedIn, and LinkedIn Communities.
• Develop data-driven strategies that attract, engage, and convert decision-makers in the B2B space.
• Manage audience segmentation, creative testing, and tracking to ensure every campaign delivers measurable outcomes.
• Partner with content, design, and product marketing teams to build high-performing ads, landing pages, and lead magnets for each funnel stage.
• Monitor campaign performance daily, analyse key metrics (CTR, CPL, ROAS, conversions), and optimise for continuous improvement.
• Use Google Tag Manager, GA4, and LinkedIn Campaign Manager to implement tracking and attribution that show real business impact.
• Build remarketing and lookalike campaigns to re-engage high-intent audiences.
• Manage campaign budgets efficiently, balancing scale with ROI.
• Work with marketing automation and CRM systems like HubSpot to connect paid campaigns with lead scoring and nurturing workflows.
• Experiment with new formats, targeting approaches, and bidding strategies to improve campaign efficiency.
• Present performance reviews with clear insights, learnings, and next steps.

Skills

• Proven experience in B2B performance marketing across Google Ads, YouTube, and LinkedIn.
• Strong analytical ability and comfort with data-led optimisation.
• Deep understanding of B2B funnels, demand generation, and lead qualification.
• Proficiency in GA4, Google Tag Manager, HubSpot, and LinkedIn Insights.
• Ability to collaborate effectively with creative, web, and content teams.
• Clear, confident communication with the ability to tell stories through data.
• Curious, creative, and performance-focused mindset.

Experience and Qualifications

• 35 years of experience in B2B performance marketing, ideally in SaaS, fintech, or technology sectors.
• Strong grasp of paid media attribution and end-to-end lead tracking.
• Expertise in the Google marketing ecosystem and LinkedIn Ads.
• Experience managing campaign budgets and presenting ROI-driven insights to leadership.

This role is for someone who blends strategic thinking with hands-on execution—someone who thrives on designing campaigns that turn attention into qualified pipeline.

Equal Opportunity

Zeta is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We encourage applicants from all backgrounds, cultures, and communities to apply and believe that a diverse workforce is key to our success