Digital marketing Team Lead

7 days ago

Goregaon, Maharashtra, India Aim Plus Staffing solutions Full time
SEO/SEM Team Leader- Digital marketing Team Lead Total experience 7+ yrs, mim 2 yrs as Team Lead managing 4 to 10 team members 30%hike on current F2F Interview Shifts: Day shift Afternoon shift
Job Description:
• The candidate must be flexible and able to multitask across a variety of job duties
• Oversee and manage the assigned team of SEM & SEO analyst and drive campaign traffic and revenues
• Measure, report and optimize performance of all online marketing campaigns, and assess against KPIs set
• PPC: Manage monthly budget utilization, advertiser goals (CTR, CPC & CPL) and Quality score. Coordinate with international teams to publish the seasonal calendar for campaign updates
• SEO: implement SEO strategies (on page & off page) and best practices to increase organic traffic, clicks and impressions.
• Ensure team completes all task assigned by respective account managers and meets the SLA defined
• Ensure team meets its annual objectives
• Coaching and development of team members
• Manage career roadmap for team members
• Complete audits for the team assigned as per sample size agreed with the reporting manager
• Resource planning to ensure capacity is maintained at optimum level
• Publish Weekly / Monthly Dashboard on SLAs / KPIs achieved
• Work closely with Quality & Training teams to drive continuous improvement initiatives
• Participate and contribute in calls with International teams, operational team meets & training sessions
• Look for areas of opportunity / gaps in process to improve efficiencies
• Work overtime when needed to meet critical deadlines Key Attributes:
• Good execution and managerial skills
• Ability to prioritize workload & meet deadlines
• Focused and detail-oriented
• Adaptability / Ability to Multitask
• Good communication skills (written & spoken)
• Good Ms Office Skills / Presentation Skills
• Open to Feedback & Suggestions
• Strive for excellence and can take quick decisions
• Ability to drive and motivate the team to excel Key Competencies:
• Good understanding of Online Marketing Industry (International)
• Exposure to Search Engine Marketing, Search Engine Optimization, Display Advertising, Social Media, and email marketing
• Google AdWords / Google Analytics / Yahoo Bing Certified preferred Qualifications & Experience:
• Graduation Mandatory
• Overall experience of a minimum 7 years
• Last 2 years in managing a team of at least 5 to 6 members
• Candidates working for Outsourced Processes of International Online Marketing Firms in BPOs eligible
• Online/Digital, E-commerce, Direct Marketing- Online Lead Generation Industry experience preferred Perks and Benefits
• Meal coupons, Mediclaim, Term Insurance, and Centralized Transport Facility

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