Communication Manager
2 weeks ago
Job Profile - Communication Manager Persistency / Renewal Line of Business (LOB)
Designation & Grade - Manager / Senior Manager
Position Type (New / Replacement) - Replacement
Salary Range - As per company norms
Job Location - Goregaon - HO
Reporting Authority - (Designation + Function) - AVP business retention
Specific Responsibilities:
- Manage the communication for Persistency / Renewal LOB
- Manage and oversee all communications related to the Persistency / Renewal LOB, ensuring alignment with business objectives
- Possess a strong understanding of renewal processes and time-to-market requirements for digital communications
- Monitor system-generated as well as manual communications to ensure timely follow-up and maximize NOP (Number of Policies) collection
- Analyze and interpret data cohorts related to the renewal LOB; proficiency in SAS or similar analytical tools is preferred
- Understand the customer lifecycle in life insurance and ensure compliance with regulatory guidelines
- Coordinate with cross-functional teams and function heads to review and align ongoing communication initiatives
- Redraft or create new communication content to address identified gaps and enhance customer engagement
- Develop communication messages and manage the approval process with stakeholders such as Process Owners, Marketing, and Compliance teams
- Stay updated on industry trends and perform regular benchmarking to ensure communications remain competitive and effective
- Review Business Requirement Documents (BRDs), coordinate with stakeholders for development, conduct User Acceptance Testing (UAT), and track activities through end-to-end implementation
Interfaces - Internal - All teams in Operations Interfaces
External - Within RNLIC BIU, Branches & Sales Outside RNLIC Call center vendors, and technology vendors
Key Performance Indicators Skills & Competencies : -
- Strong grasp of renewal communication workflows in the insurance sector
- Excellent written and verbal communication skills
- Experience in digital communication management and customer lifecycle strategies
- Analytical mindset with experience in datadriven communication planning
- Knowledge of Insurance is Must
- Experience of data analysis is Must - MS office (Word, PPT & Excel) knowledge is Must
- Self-Motivated - Good communication skills, and knowledge of impact analysis
- Good at coordinating with different teams
Qualification Requirement: (Min. Education, Certifications etc.)
- Graduate is Must, MBA preferred
- Certification of Lean, Six Sigma preferred
Relevant Work-experience Required: -
- Minimum 2 years of Life Insurance
- Experience of communication management is Must
- Experience of Renewal Persistency management preferred
Language Proficiency: English & Hindi
Any additional Requirement for the positions - Ability to maneuver in a high demanding environment
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