Senior email marketing specialist
3 days ago
Job Title: Senior Email Marketing Specialist
Location: Indore (On-site)
Experience: 4–8 Years
Employment Type: Full-Time
About Us:
We are a fast-growing IT services and digital solutions company, committed to delivering impactful results for our clients worldwide. As we expand, we are looking for a Senior Email Marketing Specialist to lead our email marketing initiatives, drive engagement, and scale lead generation efforts.
Role Overview:
As a Senior Email Marketing Specialist, you will be responsible for designing, executing, and optimizing advanced email marketing campaigns. You will manage automation workflows, audience segmentation, A/B testing, and campaign analytics. This senior role requires strategic thinking, leadership, and the ability to collaborate across teams to deliver measurable results.
Key Responsibilities:
- Develop and lead end-to-end email marketing strategies aligned with business goals.
- Manage advanced segmentation, personalization, and automation workflows.
- Collaborate with design and content teams to create compelling templates and campaigns.
- Conduct A/B testing on subject lines, creatives, and send times to maximize engagement.
- Monitor, analyze, and report on key metrics (open rate, CTR, conversions, ROI).
- Maintain and grow high-quality email subscriber lists.
- Ensure compliance with email regulations (CAN-SPAM, GDPR, etc.).
- Mentor junior team members and bring innovation to email campaigns.
Required Skills & Qualifications:
- 4–8 years of proven experience in email marketing.
- Proficiency in tools like Mailchimp, ActiveCampaign, HubSpot, Sendinblue, or similar.
- Strong copywriting and communication skills.
- Deep knowledge of automation workflows, drip campaigns, and lead nurturing.
- Strong analytical skills with expertise in Google Analytics, UTM tracking, and reporting.
- Familiarity with HTML/CSS for email formatting (preferred).
- Experience in B2B and B2C email campaigns.
Nice to Have:
- Experience with CRM platforms (HubSpot, Zoho, Salesforce).
- Knowledge of deliverability best practices and advanced segmentation.
- Certifications in Email Marketing, HubSpot, or related fields.
What We Offer:
- Competitive salary + performance-based incentives.
- A collaborative, fast-paced work environment.
- Opportunities to lead projects and shape the company's marketing strategy.
- Career growth and professional development opportunities.
How to Apply:
Send your resume and portfolio (if available) to with the subject line:
Application for Senior Email Marketing Specialist – Indore
Job Type: Full-time
Pay: ₹30, ₹60,000.00 per month
Application Question(s):
- What's your current and last CTC ?
Work Location: In person
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