Email Marketing Growth Strategist

3 days ago

Indore, Madhya Pradesh, India IBR Infotech-IT Consulting Firms Full time ₹ 2,50,000 - ₹ 6,00,000 per year

Job Opening: Email Marketing Specialist (B2B & Lead Generation)

Location:
Indore (On-site)

Experience:
3–6 Years

Type:
Full-Time

Focus:
B2B Marketing | Lead Generation | Campaign Management

About the Role

We're looking for a
strategic and data-driven Email Marketing Specialist
to join our team in Indore. If you have
3–6 years of experience in B2B email marketing
and excel at building campaigns that drive qualified leads, nurture prospects, and deliver measurable ROI, this role is for you

You'll own the entire email marketing process—from list building and automation workflows to performance tracking and optimization—playing a key role in our lead generation engine.

Key Responsibilities

  • Plan & execute
    email campaigns
    designed for B2B lead generation.
  • Create
    drip campaigns, nurture sequences, and promotional workflows
    .
  • Build & maintain segmented lists by
    buyer persona and funnel stage
    .
  • Collaborate with sales & content teams to craft compelling B2B messaging.
  • Perform
    A/B testing
    on subject lines, CTAs & content for better conversions.
  • Monitor performance metrics (open rates, CTR, conversion, ROI).
  • Maintain
    list hygiene, deliverability, and compliance
    with GDPR & CAN-SPAM.
  • Share reports & insights to continuously improve campaign effectiveness.

Must-Have Skills

  • 3–6 years of
    B2B email marketing experience
    with proven lead generation results.
  • Proficiency in email automation tools (Mailchimp, HubSpot, ActiveCampaign, MoEngage, etc.).
  • Strong knowledge of
    lead nurturing, segmentation & list management
    .
  • Ability to craft or guide
    engaging B2B email content
    .
  • Familiarity with CRM tools & lead scoring models.
  • Strong grasp of email KPIs, deliverability, and compliance standards.

Good-to-Have Skills

  • Prior experience in
    SaaS or IT services marketing
    .
  • Basic design knowledge (HTML/CSS or tools like Canva/BeePro).
  • Experience in integrating email with
    social, landing pages & webinars
    .
  • Knowledge of
    lead magnets
    (case studies, eBooks, whitepapers).

What We Offer

  • End-to-end ownership of the email marketing function.
  • Growth opportunities in a
    performance-focused marketing team
    .
  • Competitive pay + performance bonuses.
  • Career progression in a
    fast-paced IT services environment
    .

How to Apply

If you're ready to build impactful campaigns and scale B2B lead generation with us:

Send your resume + a portfolio/performance summary to

Subject line:
Application – Email Marketing Specialist – Indore

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