B2B Email g Executive

3 days ago

Indore, Madhya Pradesh, India IBR Infotech-IT Consulting Firms Full time ₹ 9,00,000 - ₹ 12,00,000 per year

We're Hiring: Email Marketing Specialist (B2B & Lead Generation)

Location:
Indore (Work from Office)

Experience:
3–6 Years

Job Type:
Full-Time

About the Role

We're on the lookout for a
results-driven Email Marketing Specialist
to power our B2B lead generation engine. If you have
3–6 years of experience in B2B campaigns
and love crafting strategies that convert prospects into clients, this opportunity is for you.

You'll be the go-to expert for planning, executing, and optimizing email campaigns that generate measurable ROI and accelerate business growth.

Your Key Responsibilities

  • Design & launch targeted
    B2B email campaigns
    for lead generation.
  • Create
    nurture sequences, drip campaigns & promotional workflows
    .
  • Segment audiences by buyer persona & sales funnel stage.
  • Partner with
    sales & content teams
    to craft high-converting messaging.
  • Run
    A/B tests
    on subject lines, CTAs & content.
  • Track campaign performance:
    open rates, CTR, conversions & ROI
    .
  • Maintain list quality, deliverability & compliance (
    GDPR, CAN-SPAM
    ).
  • Share insights & reports to improve future campaigns.

What We're Looking For

3–6 years of proven experience in
B2B email marketing & lead generation
.

Proficiency in automation tools (
HubSpot, Mailchimp, ActiveCampaign, MoEngage, etc.
).

Strong knowledge of
segmentation, lead nurturing & CRM systems
.

Ability to guide or create compelling B2B content.

Deep understanding of
email KPIs & compliance standards
.

Bonus Skills

Experience in
SaaS or IT services marketing
.

Basic design/HTML knowledge (Canva, BeePro, CSS).

Familiarity with
webinars, landing pages & lead magnets
.

What We Offer

Complete ownership of the
email marketing function
.

A performance-driven & collaborative environment.

Competitive salary + bonuses.

Career growth in a
fast-paced IT services company
.

How to Apply

If building impactful campaigns excites you, we'd love to connect

Send your
resume + portfolio/performance summary
to:

Subject Line:
Application – Email Marketing Specialist – Indore

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