Email Marketing Specialist

4 days ago

Indore, Madhya Pradesh, India IBR Infotech Full time ₹ 80,00,000 - ₹ 1,20,00,000 per year

Job Title: Email Marketing & PPC Specialist

Location: Indore (On-site)

Experience: 3–6 Years

Employment Type: Full-Time

About Us:

We are a growing IT services and digital solutions company based in Indore, offering a dynamic and collaborative environment where innovation is encouraged. Our expertise spans web and mobile development, digital marketing, and custom software solutions. We're looking for a skilled and performance-driven Email Marketing & PPC Specialist to join our in-house marketing team and help us scale our lead generation and brand visibility.

Role Overview:

As a Email Marketing & PPC Specialist, you will be responsible for planning, executing, and optimizing paid ad campaigns and email marketing strategies. The ideal candidate is data-driven, creative, and highly skilled in running performance marketing campaigns across Google, Meta, LinkedIn, and email platforms to generate qualified leads and drive measurable business growth.

Key Responsibilities:

  • Plan, launch, and manage paid ad campaigns across Google Ads, Meta (Facebook/Instagram), and LinkedIn Ads.
  • Conduct in-depth keyword research, audience targeting, and budget planning to maximize ROI.
  • Write compelling ad copies and coordinate with the design team for creatives and landing pages.
  • Monitor campaign performance daily and optimize for conversions, CPC, CTR, and quality score.
  • Plan and execute targeted B2B and B2C email marketing campaigns using platforms like Mailchimp, Sendinblue, or similar tools.
  • Build and manage segmented email lists, drip campaigns, and automation workflows.
  • Analyze performance metrics across PPC and email channels to identify growth opportunities.
  • Collaborate with the content, design, and sales teams to ensure campaign alignment with business goals.
  • Stay updated with industry trends, ad platform updates, and best practices in performance marketing.

Required Skills & Qualifications:

  • 3 to 6 years of hands-on experience in PPC and email marketing, preferably in IT services or digital agencies.
  • Strong knowledge of Google Ads (Search, Display, Video), Meta Ads, and LinkedIn Campaign Manager.
  • Proven track record of managing and optimizing campaigns with measurable results.
  • Proficiency with email marketing tools (e.g., Mailchimp, ActiveCampaign, Sendinblue).
  • Strong analytical skills and experience with tools like Google Analytics, Tag Manager, and UTM tracking.
  • Excellent communication, copywriting, and campaign planning abilities.
  • Ability to manage multiple campaigns simultaneously and work cross-functionally with other teams.

Nice to Have:

  • Experience with CRM tools like HubSpot or Zoho.
  • Understanding of lead scoring, nurturing workflows, and sales funnel optimization.
  • Basic knowledge of HTML/CSS for email formatting.
  • Google Ads and/or Meta Blueprint Certifications.

What We Offer:

  • Competitive salary based on experience and performance.
  • A collaborative and fast-paced work environment.
  • Opportunity to lead campaigns and contribute to marketing strategy.
  • Career growth and skill development opportunities.
  • Performance-based bonuses and incentives.

How to Apply:

Send your resume and portfolio (if available) to with the subject line:

  • Application for Email Marketing & PPC Specialist– Indore

Job Types: Full-time, Permanent

Pay: ₹40, ₹80,000.00 per month

Benefits:

  • Flexible schedule
  • Leave encashment
  • Paid time off

Application Question(s):

  • Total experience in lead generation?
  • Current and last CTC?

Location:

  • Indore, Madhya Pradesh (Required)

Work Location: In person

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