Lifecycle Marketing specialist

4 days ago

Indore, Madhya Pradesh, India IBR Infotech-IT Consulting Firms Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Title:Lifecycle Marketing Specialist


Location:
Indore (On-site)


Experience:
4–8 Years


Employment Type:
Full-Time

About Us:

We are a fast-growing IT services and digital solutions company, committed to delivering impactful results for our clients worldwide. As we expand, we are looking for a
Senior Email Marketing Specialist
to lead our email marketing initiatives, drive engagement, and scale lead generation efforts.

Role Overview:

As a
Senior Email Marketing Specialist
, you will be responsible for designing, executing, and optimizing advanced email marketing campaigns. You will manage automation workflows, audience segmentation, A/B testing, and campaign analytics. This senior role requires strategic thinking, leadership, and the ability to collaborate across teams to deliver measurable results.

Key Responsibilities:

  • Develop and lead end-to-end email marketing strategies aligned with business goals.
  • Manage advanced segmentation, personalization, and automation workflows.
  • Collaborate with design and content teams to create compelling templates and campaigns.
  • Conduct A/B testing on subject lines, creatives, and send times to maximize engagement.
  • Monitor, analyze, and report on key metrics (open rate, CTR, conversions, ROI).
  • Maintain and grow high-quality email subscriber lists.
  • Ensure compliance with email regulations (CAN-SPAM, GDPR, etc.).
  • Mentor junior team members and bring innovation to email campaigns.

Required Skills & Qualifications:

  • 4–8 years of proven experience in email marketing.
  • Proficiency in tools like Mailchimp, ActiveCampaign, HubSpot, Sendinblue, or similar.
  • Strong copywriting and communication skills.
  • Deep knowledge of automation workflows, drip campaigns, and lead nurturing.
  • Strong analytical skills with expertise in Google Analytics, UTM tracking, and reporting.
  • Familiarity with HTML/CSS for email formatting (preferred).
  • Experience in B2B and B2C email campaigns.

Nice to Have:

  • Experience with CRM platforms (HubSpot, Zoho, Salesforce).
  • Knowledge of deliverability best practices and advanced segmentation.
  • Certifications in Email Marketing, HubSpot, or related fields.

What We Offer:

  • Competitive salary + performance-based incentives.
  • A collaborative, fast-paced work environment.
  • Opportunities to lead projects and shape the company's marketing strategy.
  • Career growth and professional development opportunities.


How to Apply:

Send your resume and portfolio (if available) to

with the subject line:

Application for Senior Email Marketing Specialist – Indore

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