Email Outreach
6 days ago
Job Title:
B2B Lead Generation & Email Marketing Specialist
Location:
Indore, Madhya Pradesh (On-Site)
Company:
IBR Infotech Pvt. Ltd.
Experience Required:
2–3 Years
Employment Type:
Full-time, On-site
About Us:
IBR Infotech Pvt. Ltd. is a fast-growing IT services company delivering custom
web, mobile, and software development solutions
to clients across the globe. We empower businesses through innovative digital transformation strategies and scalable technologies.
We are seeking a
results-driven professional
to strengthen our
B2B sales pipeline
through strategic
email marketing and outbound lead generation
initiatives. This role blends creativity, strategy, and analytics to attract potential clients and drive revenue growth.
Key Responsibilities:
- Plan, execute, and optimize
outbound email campaigns
to generate qualified B2B leads for IT services (web & mobile development). - Research and identify
potential industries, target companies, and key decision-makers. - Develop personalized email sequences
with strong subject lines, engaging copy, and persuasive CTAs aligned with our offerings. - Build and maintain
targeted lead databases
using platforms such as , Apollo, and - Utilize email marketing and outreach tools (Mailchimp, Lemlist, Instantly, etc.) to automate and scale campaigns.
- Track and analyze
campaign metrics
(open rates, CTR, reply rates, conversions) to continuously improve performance. - Conduct
A/B testing
to identify the most effective messaging strategies. - Collaborate closely with the
sales and business development teams
to align on campaign goals, lead quality, and nurturing processes. - Ensure all outreach activities comply with global regulations (GDPR, CAN-SPAM, etc.).
- Stay updated on
IT industry trends, competitor strategies, and emerging tools
for prospecting and automation.
Required Skills & Qualifications:
- 2–3 years of proven experience in
B2B email marketing, outbound lead generation, or inside sales
. - Strong understanding of
cold email strategies, prospecting workflows, and sales funnels
. - Proficiency with tools such as
, Apollo, , Mailchimp, Lemlist, or HubSpot
. - Excellent
written and communication skills
— capable of writing persuasive, business-oriented content. - Analytical thinker with experience in
tracking KPIs, performance reporting, and optimization
. - Ability to
manage multiple campaigns
, prioritize effectively, and meet deadlines. - Team-oriented, proactive, and self-motivated to achieve measurable sales goals.
Nice to Have:
- Prior experience in
IT services, SaaS, or software development
companies. - Knowledge of
LinkedIn prospecting, CRM workflows (HubSpot, Zoho, etc.), and multichannel outreach
. - Familiarity with
lead nurturing, drip campaigns, and sales automation tools
.
Why Join Us:
- Work in a
fast-growing IT company
with global clients. - Opportunity to learn advanced
sales automation and digital outreach
strategies. - Collaborative environment with growth-oriented professionals.
- Competitive salary and performance-based incentives.
-
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