Email Outreach

4 days ago

Indore, Madhya Pradesh, India IBR InfoTech Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Job Title:
B2B Lead Generation & Email Marketing Specialist

Location:
Indore, Madhya Pradesh (On-Site)

Company:
IBR Infotech Pvt. Ltd.

Experience Required:
2–3 Years

Employment Type:
Full-time, On-site

About Us:

IBR Infotech Pvt. Ltd. is a fast-growing IT services company delivering custom
web, mobile, and software development solutions
to clients across the globe. We empower businesses through innovative digital transformation strategies and scalable technologies.

We are seeking a
results-driven professional
to strengthen our
B2B sales pipeline
through strategic
email marketing and outbound lead generation
initiatives. This role blends creativity, strategy, and analytics to attract potential clients and drive revenue growth.

Key Responsibilities:

  • Plan, execute, and optimize
    outbound email campaigns
    to generate qualified B2B leads for IT services (web & mobile development).
  • Research and identify
    potential industries, target companies, and key decision-makers.
  • Develop personalized email sequences
    with strong subject lines, engaging copy, and persuasive CTAs aligned with our offerings.
  • Build and maintain
    targeted lead databases
    using platforms such as , Apollo, and
  • Utilize email marketing and outreach tools (Mailchimp, Lemlist, Instantly, etc.) to automate and scale campaigns.
  • Track and analyze
    campaign metrics
    (open rates, CTR, reply rates, conversions) to continuously improve performance.
  • Conduct
    A/B testing
    to identify the most effective messaging strategies.
  • Collaborate closely with the
    sales and business development teams
    to align on campaign goals, lead quality, and nurturing processes.
  • Ensure all outreach activities comply with global regulations (GDPR, CAN-SPAM, etc.).
  • Stay updated on
    IT industry trends, competitor strategies, and emerging tools
    for prospecting and automation.

Required Skills & Qualifications:

  • 2–3 years of proven experience in
    B2B email marketing, outbound lead generation, or inside sales
    .
  • Strong understanding of
    cold email strategies, prospecting workflows, and sales funnels
    .
  • Proficiency with tools such as
    , Apollo, , Mailchimp, Lemlist, or HubSpot
    .
  • Excellent
    written and communication skills
    — capable of writing persuasive, business-oriented content.
  • Analytical thinker with experience in
    tracking KPIs, performance reporting, and optimization
    .
  • Ability to
    manage multiple campaigns
    , prioritize effectively, and meet deadlines.
  • Team-oriented, proactive, and self-motivated to achieve measurable sales goals.

Nice to Have:

  • Prior experience in
    IT services, SaaS, or software development
    companies.
  • Knowledge of
    LinkedIn prospecting, CRM workflows (HubSpot, Zoho, etc.), and multichannel outreach
    .
  • Familiarity with
    lead nurturing, drip campaigns, and sales automation tools
    .

Why Join Us:

  • Work in a
    fast-growing IT company
    with global clients.
  • Opportunity to learn advanced
    sales automation and digital outreach
    strategies.
  • Collaborative environment with growth-oriented professionals.
  • Competitive salary and performance-based incentives.

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