B2B Email Outreach Specialist – IT Services

6 hours ago

Indore, Madhya Pradesh, India IBR InfoTech Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Title: Email Marketer (B2B Lead Generation)
Location: Indore, Madhya Pradesh (On-Site)
Company: IBR Infotech Pvt. Ltd.
Experience Required: 2–3 Years
Employment Type: Full-time, On-siteAbout Us:

IBR Infotech is a growing IT services company specializing in cutting-edge web and mobile application development. We collaborate with businesses globally to deliver robust, scalable, and custom digital solutions. As we continue to expand, we are looking for a skilled Email Marketer to strengthen our B2B lead generation efforts.

Key Responsibilities:

  • Plan, execute, and optimize
    email marketing campaigns
    focused on
    B2B lead generation
    for web and app development services.
  • Build and maintain targeted email lists of potential business leads.
  • Write compelling subject lines, email copy, and CTAs aligned with the company's value proposition.
  • Conduct market research to identify potential industries, decision-makers, and new business opportunities.
  • Use tools like Mailchimp, Lemlist, or similar for cold outreach and email automation.
  • Track email campaign performance metrics (open rate, CTR, bounce rate, etc.) and optimize based on analytics.
  • A/B test various email strategies to improve engagement and conversion rates.
  • Collaborate with the sales and marketing team to align lead generation goals and nurture campaigns.
  • Ensure compliance with
    email marketing regulations
    (GDPR, CAN-SPAM, etc.).

Required Skills & Qualifications:

  • 2–3 years of proven experience in
    B2B email marketing
    and
    lead generation
    .
  • Strong understanding of
    cold email strategies
    and outbound marketing funnels.
  • Familiarity with tools like
    , Apollo, , Mailchimp, Lemlist
    , or similar platforms.
  • Excellent written communication skills with a focus on crafting persuasive emails.
  • Basic knowledge of CRM systems like HubSpot, Zoho, etc.
  • Analytical mindset with experience in monitoring and reporting campaign performance.
  • Ability to manage multiple campaigns simultaneously and meet deadlines.

Nice to Have:

  • Experience in the
    IT services industry
    (especially web and app development).
  • Knowledge of LinkedIn outreach and multi-channel prospecting.

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