Business Development Specialist

4 days ago

Pune, Maharashtra, India Cloud SynApps Inc. Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Position Overview

We are seeking a seasoned and dynamic Business Development Specialist (Sales Lead Generation) with 7–8 years of experience in outbound B2B sales, focused on the North American commercial market. You will play a vital role in driving customer acquisition and revenue growth by identifying, engaging, and converting high-potential prospects that fuel our Salesforce CRM pipeline.

This is a hybrid role based in Pune/Indore, India, requiring flexibility to work extended hours—up to 1 AM IST—to effectively cover the U.S. West Coast market.

Key Responsibilities

  • Identify, research, and prospect new B2B clients across the U.S. and Canada through outbound channels including cold calling, email outreach, LinkedIn, and virtual engagement.
  • Own and manage a sales pipeline of expired, new, and existing customer leads ensuring accurate lead status tracking, timely follow-ups, and consistent communication.
  • Generate high-quality leads aligned with the company's sales strategy and target personas to be nurtured and managed in Salesforce CRM.
  • Develop persuasive sales messaging and tailored pitches specific to North American business contexts, private sector opportunities, and manufacturing industry needs.
  • Qualify and prioritize leads based on buying intent, budget, authority, need, and timeline (BANT) or similar qualification frameworks.
  • Leverage market intelligence tools (ZoomInfo, Apollo, LinkedIn Sales Navigator, Crunchbase, etc.) to build detailed prospect profiles and uncover business opportunities.
  • Collaborate with inside sales, pre-sales, and marketing teams to create outbound campaigns resonating with the North American commercial market.
  • Maintain professional and frequent contact with leads and clients using phone, email, and virtual meetings to build trust and long-term relationships.
  • Communicate proactively with management regarding pipeline activity, lead quality, market feedback, and competitive intelligence.
  • Monitor and report performance against lead generation KPIs including lead volume, conversion rates, and appointment-setting goals.

Skills

  • Extensive experience generating B2B leads for the North American commercial market, with deep understanding of private sector and manufacturing verticals.
  • Strong outbound sales expertise, including cold calling, email sequencing, LinkedIn outreach, and virtual engagement.
  • Ability to craft compelling value propositions leveraging a consultative, solution-oriented sales approach.
  • Comfortable with high activity levels, performance-based targets, and extended work hours for U.S. West Coast alignment.
  • Strong English communication skills (verbal and written), with professional fluency suited for North American clients.

Qualifications

  • Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
  • 7–8 years of proven experience in outbound B2B sales/lead generation, preferably targeting international markets.
  • Prior experience in generating leads for technology, SaaS, professional services, or manufacturing-focused firms.
  • Experience working in U.S. or Canada-facing sales teams is highly preferred.

Location: Pune/Indore, India (Hybrid, with working hours extending up to 1 AM IST to cover U.S. West Coast time zones).

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