Business Analyst – Digital Marketing

6 hours ago


Bengaluru, Karnataka, India 2e39ccc7-9da8-4d70-be8e-d915219e821a Full time ₹ 5,00,000 - ₹ 15,00,000 per year
  • About the Role:

We are looking for a highly analytical and detail-oriented Business Analyst to join our

Digital Marketing team. The role will be responsible for analyzing campaign performance,

identifying trends, generating insights, and enabling data-driven decision-making to

improve ROI across channels such as Google ads, Affiliates, DSP's, Tiktok, Programmatic,

Meta & more channels.

Required Skills

  • Strong analytical skills with ability to translate complex data into actionable insights.
  • Proficiency in Excel/Google Sheets, SQL, and data visualization tools

(Tableau, Power BI, Looker, or Google Data Studio).

  • Understanding of digital marketing channels: Google Ads, Meta Ads,

Programmatic, Affiliate, Tiktok, Video Ads.

  • Experience with marketing analytics platforms: Google Analytics, GA4, AppsFlyer,

or similar preferable.

  • Familiarity with A/B testing, attribution modelling, and user funnel analysis.
  • Excellent communication and presentation skills to convey insights to technical and

non-technical stakeholders.

Qualification

  • BE/B.Tech or Master degree in Marketing, Business Analytics, Statistics, Economic.

Skills: google ads,digital marketing,analytics,business analyst,meta ads,a/b testing



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