Digital Marketing Analyst
7 days ago
About the Role
We are seeking an experienced and results-oriented Analyst - Digital Marketing, to spearhead our digital marketing initiatives, drive data-driven strategies, and optimize online presence across multiple platforms and markets. This role requires a strong blend of hands-on expertise in digital marketing tools, and leadership skills to manage website strategy, analytics, and cross-functional collaboration.
Key Responsibilities
Analytics & Insights
Own and manage Google Tag Manager (GTM), Google Analytics 4 (GA4), and Google Search Console accounts for ACO Group, ensuring correct implementation, tracking, and reporting across all websites.
- Lead digital analytics initiatives using GA4, Google Tag Manager, and Hotjar, ensuring data accuracy and actionable insights.
- Build and maintain dashboards in Power BI and Looker Studio to visualize marketing KPIs.
Manage data integration projects, including migrations to BigQuery (GCP) for centralized reporting and advanced analytics.
SEO & Web Strategy
Oversee SEO strategies to improve organic visibility, rankings, and traffic.
Lead website development, optimization, and migration projects across CMS platforms preferably TYPO3
Social Media Analytics & Listening
Monitor and analyze performance across social media platforms, providing insights on engagement, reach, and audience behavior to be a consultant to the ACO Group Marketing Teams
Leverage social listening tools to track brand sentiment, industry trends, and competitor activities, feeding insights into overall marketing strategy.
Team & Project Leadership
Oversee cross-functional collaboration with marketing teams
Excellent communication and stakeholder management skills, with the ability to collaborate effectively across teams and markets.
Qualifications & Experience
- Bachelors or master's degree in marketing, Business, or related field.
- 5+ years of experience in digital marketing, with proven track record in managing large-scale projects and multi-country strategies.
- Demonstrated expertise in Google Tag Manager, GA4, and Google Search Console (must-have).
- Strong track record SEO, website management, analytics, digital campaign execution and B2B marketing.
- Experience in data-driven marketing and advanced analytics.
- Experience in building advanced reporting and dashboards (Power BI, Looker Studio).
Key Skills & Competencies
Digital Analytics & SEO
- GA4, Google Tag Manager, Hotjar, Google Search Console, Bing Webmaster Tools
- SEO tools: Screaming Frog, Sistrix, Moz, Ahrefs, Semrush, YOAST
Advertising & Social Media
- Google Ads, LinkedIn Ads, Meta Ads
- Social media analytics: Meta Insights, LinkedIn Insights, YouTube Analytics
Web & CMS Management
- TYPO3
Data & Visualization
- Power BI, Looker Studio (critical)
- Google Cloud Platform (BigQuery)
Other Skills
- HTML, JavaScript for tag management & analytics customization
- Project management experience (JIRAm Trello, ServiceNow or similar)
- Strong collaboration, leadership, and stakeholder management skills
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