Head Crm

7 days ago


Pune, Maharashtra, India Anshul Group Full time US$ 90,000 - US$ 1,20,000 per year

Role & responsibilities

  • Develop and execute the CRM strategy to enhance customer engagement, retention, and loyalty.
  • Lead and manage the CRM team, setting objectives, monitoring performance, and ensuring alignment with business goals.
  • Oversee the implementation, customization, and optimization of CRM platforms.
  • Analyse customer data and insights to identify opportunities for improving customer experience and targeting specific customer segments.
  • Design and implement automated workflows and campaigns across multiple channels (email, SMS, push notifications, etc.).
  • Work closely with marketing, sales, customer service, and IT teams to ensure CRM initiatives are integrated with other business systems and processes.
  • Manage the CRM database, ensuring accurate, up-to-date, and segmented customer information.
  • Track, measure, and report on CRM performance, customer engagement metrics, and campaign success.
  • Continuously optimize CRM processes based on performance data and customer feedback.
  • Stay up to date with CRM best practices, industry trends, and emerging technologies.
  • Implement customer feedback systems to gather insights for improving customer satisfaction and retention.
  • Coordinate with IT and other departments to ensure CRM system integration with other platforms (e.g., ERP, marketing automation tools).
  • Ensure data privacy and compliance with relevant laws and regulations.
  • Provide training and support to teams on CRM system usage and best practices.
  • Prepare regular reports for senior management, providing insights on CRM activities and recommendations for improvement.
  • Foster a customer-centric culture across the organization, ensuring that all departments understand the importance of CRM.

Required Qualifications:

  • Educational Qualification:

    Bachelors or Master's degree in Business Administration, Marketing, Information Technology, Real Estate, or a related field.
  • Experience:

    Minimum 9-15 years of progressive experience in CRM management, preferably within the real estate sector or related industries, with at least 5 years in a leadership or managerial role.


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