CRM / Presales Head - Real Estate

5 days ago

Pune, Maharashtra, India Wisteria Properties Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Location: Pune

Experience Required: 5 -10 years in Presales, preferably in Real Estate or related industries

Key Responsibilities:

Team Leadership & Management

  • Lead, train, and mentor the presales team including tele callers, CRM executives, and customer engagement specialists.
  • Define KPIs and track team performance; ensure adherence to SLAs for lead response and follow-up.

Lead Management & Conversion Support

  • Oversee lead qualification processes and ensure timely and accurate lead assignment to the sales team.
  • Work with marketing to ensure quality of leads generated via digital, ATL/BTL, broker, and walk-in channels.
  • Use data-driven insights to optimize lead conversion rates and reduce drop-offs.

CRM & Technology Enablement

  • Own the implementation and upkeep of CRM systems (e.g., Salesforce, Zoho, HubSpot, etc.).
  • Ensure proper data hygiene, timely updates, and reporting from CRM tools.
  • Automate lead nurturing workflows via emails, SMS, WhatsApp, and call campaigns.

Customer Experience & Communication

  • Develop and oversee scripts, communication templates, and SOPs for consistent and high-quality customer interaction.
  • Manage first-level customer queries, objections, and appointment scheduling.
  • Work with marketing and sales to personalize customer outreach campaigns.

Cross-functional Coordination

  • Liaise with marketing for campaign insights, lead generation feedback, and optimization suggestions.
  • Coordinate closely with the sales team to ensure lead handovers are timely and productive.
  • Provide feedback to product and operations teams on customer expectations and pain points.

Reporting & Analysis

  • Prepare weekly/monthly reports on lead funnel metrics, campaign performance, and team productivity.
  • Analyze lost leads and suggest corrective measures.

Qualifications & Skills:

  • Bachelors degree in Business, Marketing, or related field; MBA preferred.
  • Minimum 5-10 years of presales experience with at least 3 years in a leadership role, ideally in Real Estate.
  • Strong knowledge of the real estate customer journey and buying cycle.
  • Hands-on experience with CRM platforms and lead management tools.
  • Excellent communication, interpersonal, and team management skills.
  • Data-driven mindset with ability to analyze and optimize presales processes.

Key Performance Indicators (KPIs):

  • Lead response time & quality
  • Conversion rate from lead to site visit
  • Site visit to closure ratio support
  • CRM data accuracy and completeness
  • Team productivity and efficiency
  • Customer satisfaction (first-touchpoint experience)

Interested candidates can share their resume on WhatsApp

Contact Person - Kreena Bhayani

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