CRM / Presales Head - Real Estate

2 weeks ago

Pune, Maharashtra, India Wisteria Properties Full time ₹ 15,00,000 - ₹ 25,00,000 per year

Location: Pune

Experience Required: 5 -10 years in Presales, preferably in Real Estate or related industries

Key Responsibilities:

Team Leadership & Management

  • Lead, train, and mentor the presales team including tele callers, CRM executives, and customer engagement specialists.
  • Define KPIs and track team performance; ensure adherence to SLAs for lead response and follow-up.

Lead Management & Conversion Support

  • Oversee lead qualification processes and ensure timely and accurate lead assignment to the sales team.
  • Work with marketing to ensure quality of leads generated via digital, ATL/BTL, broker, and walk-in channels.
  • Use data-driven insights to optimize lead conversion rates and reduce drop-offs.

CRM & Technology Enablement

  • Own the implementation and upkeep of CRM systems (e.g., Salesforce, Zoho, HubSpot, etc.).
  • Ensure proper data hygiene, timely updates, and reporting from CRM tools.
  • Automate lead nurturing workflows via emails, SMS, WhatsApp, and call campaigns.

Customer Experience & Communication

  • Develop and oversee scripts, communication templates, and SOPs for consistent and high-quality customer interaction.
  • Manage first-level customer queries, objections, and appointment scheduling.
  • Work with marketing and sales to personalize customer outreach campaigns.

Cross-functional Coordination

  • Liaise with marketing for campaign insights, lead generation feedback, and optimization suggestions.
  • Coordinate closely with the sales team to ensure lead handovers are timely and productive.
  • Provide feedback to product and operations teams on customer expectations and pain points.

Reporting & Analysis

  • Prepare weekly/monthly reports on lead funnel metrics, campaign performance, and team productivity.
  • Analyze lost leads and suggest corrective measures.

Qualifications & Skills:

  • Bachelors degree in Business, Marketing, or related field; MBA preferred.
  • Minimum 5-10 years of presales experience with at least 3 years in a leadership role, ideally in Real Estate.
  • Strong knowledge of the real estate customer journey and buying cycle.
  • Hands-on experience with CRM platforms and lead management tools.
  • Excellent communication, interpersonal, and team management skills.
  • Data-driven mindset with ability to analyze and optimize presales processes.

Key Performance Indicators (KPIs):

  • Lead response time & quality
  • Conversion rate from lead to site visit
  • Site visit to closure ratio support
  • CRM data accuracy and completeness
  • Team productivity and efficiency
  • Customer satisfaction (first-touchpoint experience)

Interested candidates can share their resume on WhatsApp

Contact Person - Kreena Bhayani

  • Real Estate Specialist

    7 days ago

    Pune, Maharashtra, India Propbuying - Best Real Estate Agency in Pune Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Company Description, based in Pune, is a revolutionary real estate agency led by REAL ESTATE experts and IT professionals. Our mission is to enhance your home buying or selling experience by being genuinely on your side. With unique insights into the local Pune market and a strong rapport with developers, we offer the best available options at the best...

  • Regional Head

    1 week ago

    Pune, Maharashtra, India, Maharashtra Livspace Full time

    Role Summary:Livspace is looking for high-impact senior leaders to drive regional growth in its real estate developer partnerships business. As Regional Head, you will take full ownership of revenue, profitability, and team performance for your respective zone. You will lead a team of Business Development and Key Account Managers, build deep strategic...

  • Real Estate Sales

    1 week ago

    Pune, Maharashtra, India Real Value Finloan Services Private Limited Full time ₹ 30,00,000 - ₹ 60,00,000 per year

    Company DescriptionReal Value Finloan Services Private Limited is a rapidly growing company with a mission to disburse 1 Lac Crores by 2033 and aims to add 5000 partners. We take pride in bringing smiles to over 30,000 clients annually through our genuine and transparent services.Real Value Reality is division of Real Value for Builder Primary sales,...

  • Head of Operations

    2 weeks ago

    Pune, Maharashtra, India Manjeet Group - Real Estate Div Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    We're Hiring – Head of ExecutionManjeet Group is looking for a dynamicHead of Executionto lead our projects across Maharashtra & Madhya Pradesh.Base Location:Pune (with extensive travel)Experience:10–15 yearsMust-have:Site experience inplotted developments&high-rise projectsWhat you'll doDrive end-to-end development management with full P&L...

  • Presales Executive

    1 week ago

    Pune, Maharashtra, India Life Space Property Solutions Pvt. Ltd. Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Company:Life Space Property Solutions Pvt. Ltd.Role:Presale ExecutiveLocation:Pune, IndiaExperience Required:6month - 2 years in real estate.About the Company:Life Space Property Solutions Pvt. Ltd. is a leading real estate advisory and consulting firm based in Pune, known for offering personalized property solutions and end-to-end assistance in residential...

  • Real Estate Executive

    2 weeks ago

    Pune, Maharashtra, India MAHALAXMI REAL ESTATES AND INVESTMENTS PRIVATE LIMITED Full time ₹ 1,80,000 - ₹ 3,00,000 per year

    Join Mahalaxmi Real Estate – Your Gateway to a Thriving CareerAre you experienced in Rent, Sale, and Purchase? We want YOU to be part of our dynamic team Position: Real Estate Executive Salary: ₹15,000 - ₹25,000 + Attractive Incentives Preferred Area Knowledge: Pimple Saudagar, Wakad, Baner Why Join Us?Competitive salary with performance-based...

  • Presales Executive

    2 weeks ago

    Pune, Maharashtra, India PropManor Consulting Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Company DescriptionPropManor Consulting is a growing real estate sales and marketing company based in Pune. With over five years of experience in the latest and emerging real estate market, we specialize in both residential and commercial properties. Our team of professionals is dedicated to providing personalized guidance through a transparent property...

  • Real estate Team Leader

    7 days ago

    Pune, Maharashtra, India Prime Assets Realty Private Limited Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    Job Description – Real Estate Team LeaderCompany:Prime Assets Realty Pvt. Ltd.Location:Pune – Wakad (with possible branch visits as required)Department:Sales & Business DevelopmentPosition:Team Leader – Real Estate SalesReports To:Sales Manager / Business HeadRole OverviewWe are looking for a dynamic and results-drivenReal Estate Team Leaderto lead,...

  • Real Estate Sales Executive

    1 week ago

    Pune, Maharashtra, India Estate Vault Realty Full time ₹ 6,00,000 - ₹ 12,00,000 per year

    Responsibilities:* Close property deals* Manage client relationships* Meet sales targets* Conduct market research* Showcase properties*Understanding of Pune Real EstateSales incentives

  • Head - CRM

    4 hours ago

    Pune, Maharashtra, India, Maharashtra Amit Enterprises Housing Ltd. Full time

    Experience: 15+ years in CRM domain within real estateRole OverviewLead and elevate AEHL’s CRM vertical by establishing and scaling end-to-end post-sales operations — from banking, registration and collections to possession and customer engagement.Key Responsibilities•⁠ ⁠Implement SOPs for post-sales operations including billing, collections,...