Google Ads

**Job Description: Google Ads & Conversion Expert - Lead Generation & Performance Optimization**

**Job Title**: Google Ads & Conversion Expert - Lead Generation & SEM Specialist

**Location**: [Your Location or Remote]

**Key Responsibilities**:

- **Manage Multiple Google Ads Accounts**: Oversee and optimize **multiple Google Ads accounts**, ensuring that campaigns are aligned with client objectives, improving lead generation and maximizing performance across various industries.
- **Lead Generation Expertise**: Develop and implement high-performing **lead generation campaigns** using Google Ads, ensuring campaigns target the right audience and drive conversions.
- **Keyword Research & Strategy**: Conduct in-depth **keyword research** to define strategic **keyword campaigns**, enhance targeting, and improve ad relevancy.
- **A/B Testing & Conversion Rate Optimization (CRO)**: Design and execute **A/B tests** to evaluate ad copy, landing pages, bidding strategies, and other campaign elements, optimizing for higher **conversion rates** and better ROI.
- **Remarketing & Audience Targeting**: Leverage **remarketing** strategies and **audience targeting** to increase conversion opportunities by re-engaging previous site visitors and targeting high-intent users.
- **SEM & Search Engine Marketing**: Drive effective **Search Engine Marketing (SEM)** strategies using Google Ads and other platforms to enhance visibility, engagement, and ROI for clients.
- **Google Analytics & Performance Reporting**: Use **Google Analytics 360** and **Google Search Console** to track campaign performance, identify opportunities for optimization, and provide actionable insights and regular performance reports.
- **Client Communication & Strategy Development**: Collaborate with clients to understand their business objectives and provide strategic recommendations to improve ad performance. Deliver clear, data-driven insights through regular performance reports and optimization suggestions.

**Qualifications & Skills**:

- Proven experience managing **multiple Google Ads accounts**, specializing in **lead generation**, **A/B testing**, and **conversion rate optimization (CRO)**.
- **Google Ads Search Certification**, **Google AdWords Certification**, and **Google Analytics Certification** are required.
- Strong expertise in **keyword research**, using tools like **Google Keyword Planner**, **SEMrush**, and **Google Trends** to drive campaign success.
- Hands-on experience with **A/B testing** and **CRO**, optimizing landing pages, ad copy, and other elements to boost conversion rates.
- Solid understanding of **remarketing** and **audience targeting** to improve engagement and drive relevant traffic.
- Expertise in **Search Engine Marketing (SEM)**, managing PPC campaigns with a focus on lead generation and ROI.
- Proficiency in **Google Analytics 360** and **Google Search Console** for monitoring, reporting, and performance optimization.
- Strong **performance marketing** skills, including the ability to optimize campaign budgets and manage ad spend effectively.
- Excellent communication skills to present data-driven insights, collaborate with clients, and work with cross-functional teams.

**Preferred Skills**:

- Experience with **SEO** and a holistic understanding of how paid search campaigns integrate with organic efforts.
- Familiarity with **Google Tag Manager**, **SEMrush**, **Google Data Studio**, and other advanced digital marketing tools.
- Up-to-date knowledge of the latest **Google Ads** features and best practices to stay ahead of the competition.

**Why Join Us?**
- Work in a **dynamic, growing digital marketing agency** with an emphasis on **performance-driven** results.
- Gain hands-on experience managing **high-budget campaigns** for top-tier clients across various industries.
- **Collaborative team environment** with ongoing opportunities for **career growth** and **learning**.
- Flexible work options, a focus on work-life balance, and a commitment to personal and professional development.

Pay: ₹15,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus

Ability to commute/relocate:

- Ghaziabad, Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person