Google Ads Scaling Expert

**Job Description: Google Ads Scaling Expert - Lead Generation & Performance Marketing**

**Key Responsibilities**:

- **Campaign Scaling Expertise**: Lead the efforts to **scale** multiple **Google Ads accounts**, focusing on driving significant **lead generation** growth while maintaining or improving ROI.
- **Lead Generation Strategies**: Design and implement **lead generation** campaigns that generate high-quality, qualified leads, ensuring maximum conversion through scalable tactics.
- **Keyword Research & Strategy**: Conduct **keyword research** and develop a comprehensive keyword strategy that targets high-converting keywords for both paid search and remarketing campaigns.
- **A/B Testing & Conversion Rate Optimization (CRO)**: Implement **A/B testing** to optimize ads, landing pages, and bidding strategies, driving improvements in **conversion rates** as campaigns scale.
- **Remarketing & Audience Targeting**: Use advanced **remarketing** and **audience targeting** strategies to refine and expand campaigns, ensuring optimal reach and increased conversions from targeted audiences.
- **Search Engine Marketing (SEM)**: Manage **SEM** strategies for scaling paid search campaigns, optimizing bids, ad copy, and targeting for maximum performance.
- **Google Analytics & Performance Reporting**: Leverage **Google Analytics 360** and **Google Search Console** to track, analyze, and report on campaign performance, providing actionable insights to scale further.
- **Performance Marketing Optimization**: Use **performance marketing** principles to allocate budgets, optimize bids, and refine targeting strategies to maximize ROI as campaigns grow.
- **Client Strategy & Communication**: Work closely with clients to understand their business objectives, develop scalable **Google Ads strategies**, and communicate performance insights and optimization recommendations.

**Qualifications & Skills**:

- Proven experience managing **multiple Google Ads accounts** with a focus on **scaling lead generation** and **performance marketing**.
- **Google Ads Search Certification**, **Google AdWords Certification**, and **Google Analytics Certification** required.
- Expertise in **keyword research** and development of **scalable keyword strategies** to drive high-quality traffic and conversions.
- Strong background in **A/B testing** and **conversion rate optimization (CRO)**, optimizing elements like ad copy, landing pages, and bidding strategies.
- Proficiency in **remarketing** and **audience targeting**, utilizing data to refine targeting and expand the reach of campaigns.
- Solid experience in **Search Engine Marketing (SEM)**, optimizing campaigns to improve **traffic quality** and **conversion performance**.
- Advanced knowledge of **Google Analytics 360** and **Google Search Console** for performance tracking, analysis, and reporting.
- Deep understanding of **performance marketing** principles, with a focus on scaling campaigns and optimizing ad spend to maximize revenue.
- Excellent client-facing communication skills, with the ability to explain performance metrics and offer strategic recommendations.

**Preferred Skills**:

- Experience with advanced **Google Ads scaling techniques**, including the use of **automated bidding strategies**, **Target CPA**, **Target ROAS**, and **Maximize Conversions**.
- Familiarity with **SEO** strategies and how they integrate with **paid search** to improve overall performance.
- Knowledge of **third-party tools** such as **SEMrush**, **Google Data Studio**, and other platforms used for **performance optimization** and reporting.
- Up-to-date knowledge of the latest features and strategies in **Google Ads**, particularly those that focus on scaling campaigns effectively.

**Why Join Us?**
- Work with a **dynamic digital marketing team** in a **high-growth agency** that specializes in **cutting-edge paid search strategies**.
- Opportunity to lead **scalable campaigns** and optimize Google Ads accounts for **high-volume lead generation** across various industries.
- Be part of an **innovative and collaborative** environment that focuses on achieving **client success** through data-driven results.
- **Professional development** opportunities and **career growth**, with exposure to advanced tools, technologies, and industry best practices.
- Enjoy a **flexible and supportive work environment**, focusing on **work-life balance** and fostering growth for both clients and team members.

Pay: ₹15,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus

Ability to commute/relocate:

- Ghaziabad, Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person