Google Ads Bidding Strategist

**Job Description: Google Ads Bidding Strategist - Lead Generation & SEM Expert**

**Key Responsibilities**:

- **Bidding Strategy Development**: Design, implement, and optimize **bidding strategies** across multiple Google Ads accounts to ensure maximum efficiency, profitability, and lead generation.
- **Lead Generation Expertise**: Create and optimize Google Ads campaigns focused on **lead generation**, using tailored strategies to attract high-quality leads for clients across diverse industries.
- **Keyword Research & Strategy**: Conduct comprehensive **keyword research** to inform bidding strategies, ensuring the right keywords are targeted to drive relevant traffic.
- **A/B Testing & Conversion Rate Optimization (CRO)**: Lead **A/B testing** and **CRO** initiatives to optimize ad copy, bidding strategies, and landing pages, improving overall **conversion rates**.
- **Remarketing & Audience Targeting**: Use advanced **remarketing** and **audience targeting** techniques to re-engage users and refine bidding strategies based on audience behavior and intent.
- **SEM & Search Engine Marketing**: Manage **Search Engine Marketing (SEM)** campaigns, ensuring bidding strategies are aligned with client goals to enhance visibility and maximize ROI.
- **Google Analytics & Performance Reporting**: Utilize **Google Analytics 360** and **Google Search Console** to track the performance of bidding strategies, providing detailed insights and reports for ongoing optimization.
- **Performance Marketing Optimization**: Leverage **performance marketing** principles to optimize budget allocation, bidding tactics, and campaign strategies, ensuring the best possible ROI for clients.
- **Client Communication & Strategy**: Work closely with clients to understand their business goals and tailor bidding strategies that align with their objectives. Provide regular performance reports and strategic recommendations.

**Qualifications & Skills**:

- Proven experience managing **multiple Google Ads accounts**, with a focus on **bidding strategies**, **lead generation**, and **performance marketing**.
- **Google Ads Search Certification**, **Google AdWords Certification**, and **Google Analytics Certification** are required.
- Strong background in **keyword research**, utilizing tools like **Google Keyword Planner**, **SEMrush**, and **Google Trends** to inform strategic bidding decisions.
- Expertise in designing and implementing **A/B tests** and **CRO** strategies to improve **conversion rates** and overall campaign performance.
- Proficiency in **remarketing** and **audience targeting**, adjusting bidding strategies to maximize the impact of each audience segment.
- Solid experience with **Search Engine Marketing (SEM)**, with the ability to drive performance through well-optimized bidding strategies.
- Proficiency in **Google Analytics 360** and **Google Search Console** for tracking, analysis, and reporting on bidding strategy performance.
- Strong understanding of **performance marketing** principles, with a focus on optimizing ad spend and maximizing ROI.
- Excellent communication skills, with the ability to collaborate with clients and provide actionable insights through data-driven reports.

**Preferred Skills**:

- Experience with advanced **Google Ads bidding techniques** like **Target CPA**, **Target ROAS**, **Maximize Conversions**, and **Enhanced CPC**.
- Familiarity with **SEO** strategies and how they integrate with bidding strategies to create a cohesive marketing approach.
- Knowledge of **Google Tag Manager**, **SEMrush**, **Google Data Studio**, and other digital marketing tools for advanced optimization.
- Up-to-date knowledge of **Google Ads** trends, features, and best practices for bidding and performance optimization.

**Why Join Us?**
- Be part of a **highly innovative** digital marketing agency with a strong focus on **data-driven results** and **client success**.
- Manage **multiple high-impact Google Ads campaigns**, optimizing bidding strategies to achieve **maximum performance**.
- Opportunity for **professional growth**, continuous learning, and exposure to advanced marketing tools and strategies.
- **Collaborative work environment**, focused on achieving **business goals**, **creativity**, and **team success**.

Pay: ₹15,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus

Ability to commute/relocate:

- Ghaziabad, Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person