Google Ads Roi Strategist

Job Description: Google Ads ROI Strategist - Lead Generation & Performance Optimization
Key Responsibilities:
Manage Multiple Google Ads Accounts: Oversee and optimize multiple Google Ads accounts simultaneously, focusing on maximizing ROI and drivGoogle Ads ROI Strategist ing lead generation across various business sectors.
Lead Generation Strategy: Develop and implement effective lead generation strategies using Google Ads, ensuring that campaigns deliver high-quality leads and measurable results.
Keyword Research & Strategy: Conduct comprehensive keyword research and develop strategic campaigns that drive relevant traffic, enhance visibility, and maximize conversions for clients.
A/B Testing & Conversion Rate Optimization (CRO): Implement A/B testing across ad copy, landing pages, bidding strategies, and other campaign elements to continuously optimize conversion rates and ensure better ROI.
Remarketing & Audience Targeting: Leverage remarketing and audience targeting strategies to engage and re-engage previous website visitors, optimizing ad spend for maximum return.
SEM & Search Engine Marketing: Manage Search Engine Marketing (SEM) campaigns, ensuring they are designed for maximum ROI by targeting high-converting keywords and optimizing bids.
Google Analytics & Performance Reporting: Utilize Google Analytics 360 and Google Search Console to track, analyze, and report on campaign performance, providing detailed insights and actionable recommendations for continuous optimization.
ROI Optimization: Continuously analyze the performance of campaigns and implement data-driven adjustments to maximize ROI, including budget allocation, bid management, and targeting optimizations.
Client Strategy & Communication: Work closely with clients to understand their business objectives and develop ROI-focused Google Ads strategies that align with their goals. Provide regular performance reports with clear insights and strategic recommendations for growth.
Qualifications & Skills:
Proven experience managing multiple Google Ads accounts with a focus on lead generation and maximizing ROI.
Google Ads Search Certification, Google AdWords Certification, and Google Analytics Certification required.
Expertise in keyword research and strategic keyword targeting to drive qualified traffic and improve conversion rates.
Experience in A/B testing and conversion rate optimization (CRO) to improve ad performance and maximize ROI.
Proficiency in remarketing and audience targeting, using data to refine targeting and re-engage high-converting users.
Strong background in Search Engine Marketing (SEM) with a focus on performance optimization and ROI improvement.
Advanced proficiency in Google Analytics 360 and Google Search Console for performance tracking, analysis, and reporting.
Deep understanding of performance marketing principles, with a focus on ROI maximization, budget management, and scalable growth.
Excellent communication skills with the ability to collaborate with clients and deliver data-driven insights.
Preferred Skills:
Experience with automated bidding strategies such as Target CPA, Target ROAS, Maximize Conversions, and Enhanced CPC to improve performance and ROI.
Familiarity with SEO principles and their integration with paid search strategies for improved results.
Experience with third-party marketing tools such as SEMrush, Google Data Studio, and other performance optimization platforms.
Up-to-date knowledge of the latest Google Ads features and best practices for driving high-ROI campaigns.
Why Join Us?
Work with an innovative team in a fast-growing digital marketing agency, focused on delivering exceptional results for clients.
Gain exposure to a wide variety of Google Ads campaigns across multiple industries, with a focus on ROI and lead generation.
Opportunity for continuous professional development and career growth as part of a dynamic, high-performing team.
Collaborative work environment that values innovative thinking and drives measurable business outcomes.
Flexible work options and a focus on maintaining a healthy work-life balance.

**Job Types**: Full-time, Permanent

Pay: ₹15,000.00 - ₹45,000.00 per month

**Benefits**:

- Provident Fund

Schedule:

- Day shift
- Monday to Friday

Work Location: In person