Google Ads Growth Strategist

**Job Description: Google Ads Growth Strategist - Lead Generation & SEM Expert**

**Key Responsibilities**:

- **Growth Strategy Development**: Design and implement **growth strategies** across **multiple Google Ads accounts**, ensuring scalable lead generation and optimized campaign performance.
- **Lead Generation Expertise**: Specialize in driving high-quality **lead generation** through **Google Ads** campaigns, ensuring campaigns are designed to meet client business objectives.
- **Keyword Research & Strategy**: Conduct in-depth **keyword research** to develop and execute **keyword strategies** that enhance campaign visibility and relevance.
- **A/B Testing & Conversion Rate Optimization**: Lead **A/B testing** efforts to continuously improve **ad copy**, landing pages, and campaign structures, optimizing for higher conversion rates.
- **Remarketing & Audience Targeting**: Build and optimize **remarketing** strategies, effectively targeting segmented audiences to re-engage users and increase conversion rates.
- **SEM Campaign Management**: Oversee and optimize **Search Engine Marketing (SEM)** efforts, ensuring efficient ad spend and improved performance in competitive markets.
- **Google Analytics & Reporting**: Utilize **Google Analytics 360** and **Google Search Console** to track, analyze, and report on campaign performance, offering insights and strategies for optimization.
- **Client Collaboration & Strategic Insights**: Collaborate closely with clients to understand their objectives and deliver tailored Google Ads strategies that drive business growth. Provide regular performance updates and actionable insights.

**Qualifications & Skills**:

- Proven experience managing **multiple Google Ads accounts** with a focus on **lead generation** and **growth strategies**.
- **Google Ads Search Certification**, **Google AdWords Certification**, and **Google Analytics Certification** are required.
- Deep expertise in **keyword research** and the ability to develop actionable **keyword strategies** to drive campaign success.
- Experience with **A/B testing** and **conversion rate optimization (CRO)** to continuously refine and improve ad performance.
- Expertise in **remarketing** and **audience targeting** to improve engagement and conversion.
- Strong understanding of **SEM** strategies and how to use them to scale performance across multiple accounts.
- Proficiency in **Google Analytics 360** and **Google Search Console** for tracking, analyzing, and reporting on performance data.
- Ability to leverage **performance marketing** techniques to maximize ROI on paid search campaigns.
- Strong communication skills to effectively present strategies, collaborate with clients, and work within cross-functional teams.

**Preferred Skills**:

- Experience in **performance marketing** across multiple platforms (e.g., **Facebook Ads**, **LinkedIn Ads**, **Programmatic**).
- A strong understanding of **SEO** and how it integrates with paid search efforts to drive holistic results.
- Familiarity with **Google Tag Manager**, **SEMrush**, **Google Data Studio**, and other digital marketing tools.
- Up-to-date with the latest **Google Ads** trends and best practices for driving growth and performance.

**Why Join Us?**
- Work with a talented, **results-driven team** in a collaborative and innovative digital marketing agency.
- Gain hands-on experience managing **high-budget campaigns** and scaling Google Ads accounts for diverse clients.
- Opportunities for **professional growth**, mentorship, and continuous learning in a fast-evolving digital landscape.
- Flexible work environment with a focus on work-life balance and **career development**.

Pay: ₹15,000.00 - ₹45,000.00 per month

Schedule:

- Day shift

Supplemental Pay:

- Commission pay
- Performance bonus

Ability to commute/relocate:

- Ghaziabad, Ghaziabad, Uttar Pradesh: Reliably commute or planning to relocate before starting work (required)

**Language**:

- Hindi (preferred)
- English (preferred)

Work Location: In person