Performance Marketer

**ABOUT AIRSLIDE**:
A young company based in Delhi and West Bengal. With the significant intention of client satisfaction by delivering digitalised solutions to small and medium-sized business owners.

Through the aid of digital tools, tech, and creativity. We bring companies into the market through digital campaigning and personalised psychological messages. People will be able to build connections with the brand. And the highest motives of the brand will be fulfilled.

We are committed to providing the highest, making us unique and different from the market crowd.

**VISION**:
To be the top leader in the Digital Marketing Industry by providing highly productive solutions to its clients and helping them get and acquire the targeted audience without the headache of lead generation.

**MISSION**:
To provide extreme and quick customer support.

To create a brand presence in the industry and gain huge followers over social media handles.

To provide a friendly, comfortable and transparent system to all stakeholders.

**PURPOSE**:
To ensure that all digital production is managed effectively, on time, and meets the highest quality standards. Our ultimate goal is to deliver measurable results that enhance our clients' digital presence.

**VIEWPOINT**:
We seek motivated, driven, and growth-oriented professionals who are passionate about advancing their careers while contributing to the collective growth of the company. Our focus is on creating a supportive, high-performance work culture, where deadlines are met, and stress is minimized.

**EFFICIENCY**:
Daily communications to all team members to ensure that the production is being managed and projects are being completed in timelines originally set and discussed with clients. Managing and communicating Internally and externally with team members and clients.

**PROFESSIONALISM**:
Courteous, brave, intelligent, efficient in each position being managed, and self-sufficient to deliver high-quality communications in every communication.

We seek a **Performance Marketer** to drive customer acquisition, retention, and revenue growth through paid media, SEO/SEM, analytics, and automation. You’ll optimize campaigns, track key metrics, and enhance marketing strategies to maximize ROI.

Key Responsibilities & Skills of a Performance Marketer

1. Performance Marketing Strategy & Execution
- Develop and execute data-driven digital marketing strategies.
- Optimize campaigns for customer acquisition, retention, and revenue growth.

Key Skills:

- Digital Marketing Strategy
- Paid Advertising
- Campaign Management
- A/B Testing

2. Paid Media Management
- Manage PPC, social media, and display ads (Google Ads, Meta Ads, LinkedIn Ads, etc.).
- Optimize campaigns to maximize ROAS and reduce customer acquisition costs.

Key Skills:

- Google Ads & Meta Ads
- Budget & Bid Management
- Conversion Rate Optimization (CRO)
- Performance Tracking

3. SEO & SEM
- Implement search engine marketing (SEM) strategies for better visibility.
- Optimize landing pages for organic and paid search performance.

Key Skills:

- SEO & SEM
- Keyword Research
- Landing Page Optimization
- Google Search Console

4. Analytics & Reporting
- Monitor and analyze campaign performance using analytics tools.
- Track key metrics (CPC, CTR, CPA, ROI) and provide data-driven insights.

Key Skills:

- Google Analytics 4 (GA4)
- Google Tag Manager
- Data Analysis & Reporting
- Funnel & Attribution Analysis

5. Lead Generation & Customer Acquisition
- Design high-converting funnels and remarketing strategies.
- Implement customer retention and engagement techniques.

Key Skills:

- Lead Generation & Nurturing
- Retargeting & Remarketing
- Growth Hacking

6. Marketing Automation & CRM
- Use tools like HubSpot, Marketo, or Salesforce for lead management.

Key Skills:

- Marketing Automation
- CRM Management

7. Growth & Experimentation
- Run A/B tests on creatives, ad copies, and landing pages.
- Experiment with new marketing channels and strategies.

Key Skills:

- Growth Hacking
- Competitive Analysis
- Market Research
- UX & UI Optimization

8. Collaboration & Stakeholder Management
- Work with content, design, and sales teams to optimize marketing efforts.
- Communicate campaign results and strategic recommendations to stakeholders.

Key Skills:

- Cross-Functional Collaboration
- Project Management
- Communication Skills

**SALARY STRUCTURE**:

- Month 1: ₹10,000 | Month 2-3: ₹13,000
- Month 4-6: ₹16,000 | After 6 Months: ₹18,000 + Incentives

**PERKS**:

- Performance Based Bonuses
- Remote Work Option
- Career Growth
- Team Building Activities
- Positive Company Culture
- Work with Top Clients

Pay: ₹10,000.00 - ₹20,000.00 per month

**Benefits**:

- Work from home

Schedule:

- Day shift

Supplemental Pay:

- Performance bonus

Work Location: Remote