Performance Marketer

5 days ago

Remote, India Fx Retina Full time

**Agency description**

**Agency: Fx Retina Digital Marketing Agency**

**Office Address**: Second floor, D-2003, adjoining New Dana Pani, Block D, Indira Nagar, Lucknow, Uttar Pradesh 226016

**Current Team Size**: 15+

**Our services include**: We specialize in Meta Ads, Google Ads, Social Media Marketing (AI-based content creation), Video Editing, Graphic Design, SEO, and AI Automation services and products.

**Our Clients**: 50+ (working in industries like healthcare, clinic and salon chains, real estate, D2C and B2B businesses)

**Why Fx Retina**: We offer both work-from-home and in-office roles, a fixed salary, and performance-based incentives every six months. Creating a win-win situation for both the team and the agency. Our promise to you is that you’ll work only with top-notch, scalable brands only. Most importantly, we believe in constantly experimenting.

**Founder**: Aditya Singh

**Experience**: 8 Years

**Job description**

**Job Title**: Performance Marketer

**Job Type**: WFH or In-office (we prefer in-office)

**Workings Hrs**: Full-Time (10:30 am - 7:00 pm)

**Working Days**: Monday to Saturday

**Salary**: ₹20,000 - ₹45,000 per month + Bi-anual incentive performance based (Based on experience)

**Experience**: Between 1-3 years (Agency experience mandatory)

**About the Role**:
**Key Responsibilities**:

- Connect with clients and manage the complete onboarding process, including gathering business details, gaining access to or creating Meta & Google Ads assets, and understanding the client’s business to develop a tailored strategy and execution plan.
- Plan, execute, and optimize Meta & Google Ads campaigns for Lead Generation and D2C clients.
- Conduct keyword research, create ad copies, and perform A/B testing.
- Monitor and analyze campaign performance using Google Ads and Google Analytics.
- Generate performance reports and provide actionable insights.
- Create Ideal Customer Profiles (ICP) and customer personas based on the brand, product, or services being advertised.
- Develop or suggest offers and packages tailored to the ICP for client approval using AI tools like Chat GPT or Gemini.
- Ad copy ideation and content creation for various ad formats, including UGC videos, storytelling video ads, and photo ads.
- Plan, strategize, and launch Meta Ads campaigns, while continuously monitoring, optimizing, and scaling for performance.
- Monitor and analyze campaign performance using other tracking tools.
- Generate performance reports and provide actionable insights.
- Stay updated with the latest Meta & Google Ads trends, best practices, and policy changes.
- Digital Marketing Agency experience: Min. 1 year.
- Proven track record of managing high-budget lead generation and D2C campaigns.
- Must be managing a minimum of 10-12 clients running Google Ads or Meta Ads campaigns. -Experience working with clients in industries such as real estate, clinics, hospitals, healthcare, or B2B businesses is preferred.
- Strong understanding of all Google and Meta ads important metrics
- Proficiency in Google Ads, Google Analytics, and related tools
- Experience managing multiple client accounts simultaneously
- Strong understanding and execution skills of conversion tracking setup.

**Job Types**: Full-time, Permanent

Pay: ₹20,000.00 - ₹45,000.00 per month

**Benefits**:

- Cell phone reimbursement
- Paid sick time
- Paid time off

Work Location: Remote

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