Performance Marketer

2 days ago


Remote, India Brandscalez Full time ₹ 3,00,000 - ₹ 4,20,000 per year

Job Title: Performance Marketing Specialist – Fashion & Jewelry D2C Brands

Location: Remote

Experience Required: Minimum 1 year in performance marketing for Fashion / Jewelry / Accessories D2C brands

Key Responsibilities

  • Plan, manage, and optimize paid media campaigns across Meta Ads, Google Ads, and other relevant platforms.
  • Conduct A/B testing on creatives, audiences, and funnels to improve ROAS.
  • Develop and execute performance marketing strategies tailored to D2C fashion & jewelry brands.
  • Analyze campaign performance, prepare reports, and provide actionable insights.
  • Collaborate with design and content teams to create engaging ad creatives.
  • Monitor budgets, track KPIs, and ensure efficient ad spend utilization.
  • Stay updated on industry trends, platform updates, and competitor strategies.

Requirements

  • Minimum 1 year of experience in performance marketing for D2C fashion, jewelry, or accessories brands.
  • Proven track record of achieving positive ROAS and reducing CAC.
  • Strong understanding of Meta Ads, Google Ads, Analytics, and Pixel/CAPI tracking.
  • Knowledge of Shopify or other D2C e-commerce platforms is a plus.
  • Analytical mindset with ability to translate data into actionable strategies.
  • Creative problem-solver with a passion for fashion & lifestyle brands.

Job Type: Full-time

Pay: ₹25, ₹35,000.00 per month

Experience:

  • D2c Brand Marketing: 1 year (Required)

Work Location: Remote



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