Performance Marketing

4 days ago

Remote, India Delta Exchange Full time

We are looking for an Assistant Manager - Digital/ Performance Marketing & to drive user acquisition through performance marketing and partnerships. This role is ideal for someone who can drive paid campaigns efficiently while also identifying and managing high-impact partnerships.

**Key Responsibilities**:

- Plan, execute, and optimize paid marketing campaigns across X (Twitter), Meta, Google and other relevant channels.
- Analyze campaign performance and continuously optimize for CAC, LTV, and ROAS.
- Work with internal & external agency/teams to develop engaging ad creatives & copies.
- Leverage programmatic and affiliate marketing to expand reach and improve acquisition efficiency.
- Utilize data-driven insights to experiment with new audience segments, creatives & targeting approaches
- Identify, negotiate, and onboard strategic partners to drive customer acquisition.
- Work closely with internal teams (creative, tech, analytics) to align partnerships with broader marketing objectives.

**Requirements**:

- 2-3 years of experience in performance marketing (preferably in gaming, fintech, or e-commerce).
- Strong understanding of paid acquisition channels (Google Ads, X (Twitter) Ads Facebook Ads, Programmatic channels etc.).
- Ability to work in a fast-paced, performance-driven environment.
- Good communication and data analytical skills.

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