
Retention Marketer
2 weeks ago
**Job Role**: Retention Marketer
**Location**: Jaipur
**Job Summary**:
**Key Responsibilities**:
- Oversee the complete customer lifecycle, implementing effective engagement and retention strategies for different user segments.
- Identify customer personas, create relevant customer segments, and develop targeted strategies for these segments across multiple channels.
- Develop a CRM plan using user segmentation to deliver personalized and relevant communications, guiding users through the funnel.
- Analyze data to identify pain points, effective communication strategies, and optimal conversion times.
- Work with product, tech, and business teams to improve user journeys and experiences, reducing pain points in the funnel.
- Take responsibility for achieving monthly and quarterly retention targets.
**Qualifications**:
- Bachelor’s degree in Marketing, Business, or a related field.
- In-depth knowledge of Customer Data Platform (CDP) tools such as Web Engage, Clever Tap, MO Engage, etc.
- At least 2 years of experience in a retention and growth role within a D2C environment.
- A passion for marketing with a proven track record in delivering Customer Lifecycle Management (CLM) strategies, including segmentation, incentivization, engagement, and retention.
- Proficiency in data visualization tools like Google Analytics, Power BI, and Tableau.
- Strong expertise in Excel for analyzing retention metrics and performing revenue incrementality analysis.
**Job Types**: Full-time, Permanent
Ability to commute/relocate:
- Jaipur, Rajasthan: Reliably commute or planning to relocate before starting work (required)
**Experience**:
- Marketing: 4 years (required)
- Google Analytics: 1 year (required)
- Power BI: 1 year (required)
- Microsoft Excel: 1 year (required)
**Location**:
- Jaipur, Rajasthan (required)
Work Location: In person
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