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Strategic Customer Retention Expert

2 weeks ago

Jaipur, Rajasthan, India beBeeRetention Full time ₹ 5,00,000 - ₹ 10,00,000
Customer Retention Strategist

We are seeking a seasoned professional to lead our customer retention efforts and strengthen relationships with loyal customers.

Key Responsibilities:
  • Lifecycle Management
    • Develop and execute personalized customer journeys: onboarding, engagement, repeat, cross-sell, win-back, and churn prevention.
    • Drive Repeat Purchase Rate, Average Order Value, and Customer Lifetime Value through targeted CRM strategies.
    • Segment customers using Recency, Frequency, Monetary (RFM) analysis and behavioral cohorts.
  • Campaign & Channel Management
    • Lead CRM campaigns across Email, SMS, WhatsApp, and Push Notifications with precision personalization.
    • Collaborate with performance marketing and creative teams to craft high-converting retention campaigns.
    • Evaluate and optimize brand voice, empathy, and care in all CRM communications.
  • Loyalty & Retention Programs
    • Enhance our loyalty program by driving sign-ups, redemptions, and customer satisfaction.
    • Develop VIP and Subscriber programs to increase Long-Term Value.
    • Partner with customer experience teams to resolve issues and convert them into retention opportunities.
  • Data, Analytics & Reporting
    • Monitor key retention metrics: Repeat Rate, Churn Percentage, LTV, CAC:CLV ratio, Return on Ad Spend on retention.
    • Conduct A/B tests to refine messaging, cadence, and offers.
    • Create weekly dashboards and insights for leadership.