Officer - Sales

21 hours ago

India Relaxo Footwear Full time

**POSITION***:Sales Officer**REPORTING RELATIONSHIP**

**REPORTING TO***:Assistant Manager / Deputy Manager Sales**REPORTED BY***:None**JOB DESCRIPTION**
- **Market Mapping**
- To understand the business and analyze the market by collecting the basic information.
- To map the market to understand the territory population, number of retailers, brand presence, product awareness, and competitor’s presence.
- **Primary and Secondary Sales.**
- To look after the primary and secondary sales and increase the penetration in the market.
- To ensure the achievement of sales targets.
- To ensure extensive coverage by traveling in the allotted area.
- To personally visit the retailers and distributors & handle the distribution effectively.
- **Distribution System**
- To identify the high potential distributors by analyzing the financial stability, market reputation, market coverage, and infrastructure.
- To Coordinate distribution arrangements and facilitate more rotations through distributors.
- To ensure prompt execution of orders booked from each distributor.
- To help distributors to liquidate stock-up articles/ size.
- To convey distributor’s order to sales manager.
- **Merchandising**
- To ensure display of new samples and convey the prices to new distributors & retailers.
- To ensure visibility of product placed at retailer counters.
- **Market Intelligence**
- To understand competitor’s sales strategies.
- To inform competitors' activities to management immediately.
- To collect the market feedback about the competitor’s products and convey the same to sales managers.
- **Business Development**
- To understand the untapped market and analyze the market segment.
- To increase the retail base to cover the gap in the market.
- **Reporting**
- To prepare Daily Sales Report and submit the market information on daily basis.
- **Customers** **Grievance**.
- To collect the customer Grievance and discuss with the concerned Head

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