Meta Ads Expert

19 hours ago

DLF PhII Gurugram Haryana, India ABES ECOM LLP Full time

**Role Summary**:
The Meta Ads Expert is responsible for **designing, managing, and optimizing paid campaigns** across Meta platforms (Facebook & Instagram). This role ensures effective performance in terms of CAC (Customer Acquisition Cost) and CRO (Conversion Rate Optimization).

**Key Responsibilities**:

- Plan, execute, and optimize **Meta ad campaigns** for maximum ROI.
- Monitor campaign performance, adjust targeting, and refine creatives.
- Track key metrics like **CAC, ROAS, and conversions**.
- Provide **weekly performance reports** to the Community Manager and internal teams.
- Collaborate with Marketing Manager and Business Analyst for campaign alignment.

**Qualifications**:

- 2+ years of hands-on experience in **Meta Ads management**.
- Strong understanding of **audience targeting, bidding strategies, and analytics**.
- Certification in Meta Ads (preferred).About Malkin

Malkin is a women-founder growth platform based in Gurgaon. We run weekly SheBuild bootcamps, in-house **BrandLab** builds, and a 6-month **Residency** where founders work alongside our core team.

**Role Summary**:
The Meta Ads Expert is responsible for **designing, managing, and optimizing paid campaigns** across Meta platforms (Facebook & Instagram). This role ensures effective performance in terms of CAC (Customer Acquisition Cost) and CRO (Conversion Rate Optimization).

**Key Responsibilities**:

- Plan, execute, and optimize **Meta ad campaigns** for maximum ROI.
- Monitor campaign performance, adjust targeting, and refine creatives.
- Track key metrics like **CAC, ROAS, and conversions**.
- Provide **weekly performance reports** to the Community Manager and internal teams.
- Collaborate with Marketing Manager and Business Analyst for campaign alignment.

**Qualifications**:

- 2+ years of hands-on experience in **Meta Ads management**.
- Strong understanding of **audience targeting, bidding strategies, and analytics**.
- Certification in Meta Ads (preferred).

**Preferred Skills**:

- Knowledge of **modern AI-assisted development workflows**.
- Strong problem-solving, analytical, and communication skills.
- Standard**:Tue-Sat, 10:00-19:00 IST** (Asia/Kolkata).
- Occasional **Mon/Sat evening** support during cohort weeks and office tours (comp-offs provided).

Pay: ₹30,000.00 - ₹50,000.00 per month

Ability to commute/relocate:

- DLF Ph-II, Gurugram, Haryana: Reliably commute or planning to relocate before starting work (preferred)

**Language**:

- English (preferred)

Work Location: In person

Application Deadline: 31/08/2025

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