Google Ads App Campaigns Growth Expert

1 day ago

Vaishali Ghaziabad Uttar Pradesh, India Web Technology Pvt. Ltd. Full time

**Job Summary** Are you obsessed with mobile apps and curious how they scale to millions of downloads? We’re looking for a **Google Ads App Campaigns Growth Expert** to join our digital team and help drive app installs, engagement, and retention through **smart, performance-driven ad campaigns**. Perfect for **freshers** or junior marketers looking to break into the world of **mobile performance marketing**, this role puts you at the heart of app growth — powered by Google's Universal App Campaigns (UAC), Play Store insights, and deep data strategy. If you’re someone who loves numbers, trends, and mobile-first thinking, let’s talk. **What You’ll Do** - Assist in setting up, managing, and scaling **Google App Campaigns** across Android and iOS - Optimize campaigns for app installs, in-app actions, and lifetime value (LTV) - Learn to work with Firebase, Appsflyer, and Google Analytics for mobile attribution - Perform creative testing (videos, headlines, copy) to drive performance improvements - Monitor key metrics like CPI (Cost Per Install), CPA, ROAS, retention, and uninstall rates - Collaborate with developers, designers, and analysts to align campaign goals - Stay updated on Google’s mobile ads ecosystem, UAC best practices, and ASO trends **Who Should Apply** - **Freshers or early-career marketers** (0-2 years experience) - Graduates from **any field** with a strong interest in mobile apps, ads, and performance growth - Passionate about app trends, user behavior, and what makes people click "Install" - Comfortable with data, performance tracking, and optimization tactics - Fast learners who want to grow in a high-impact mobile marketing role **Bonus Points (Not Required)** - Knowledge of Firebase, Google UAC, or mobile attribution tools (Appsflyer, Branch, etc.) - Experience with A/B testing or mobile user acquisition projects (even in college) - Basic understanding of CPI, CPA, and ROAS - Any Google Ads or mobile marketing certification **What You’ll Learn** - How top apps grow using **Google Ads** and advanced targeting tools - Campaign strategies for acquisition, re-engagement, and monetization - End-to-end app growth funnel: from ad click to loyal user - Hands-on experience with industry-standard platforms for mobile growth - Real-world training in performance marketing for the booming app economy **Job Types**: Full-time, Permanent, Fresher Pay: ₹10,000.00 - ₹15,000.00 per month **Benefits**: - Leave encashment - Paid time off Schedule: - Day shift Supplemental Pay: - Overtime pay - Performance bonus - Yearly bonus **Language**: - English (preferred) Work Location: In person Application Deadline: 30/05/2025 Expected Start Date: 22/05/2025

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