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Retention Marketing Expert

2 weeks ago

Pune, India Palmonas Fashion Pvt.Ltd Full time

You will leverage data-driven analytics and processes to develop and implement strategies and techniques to grow the online business, retain loyal customers and increase retention rate. This role requires high analytical skill and ability to extract learnings, insights, narratives etc. from data. You will be required to own all lifecycle marketing strategies which identify valuable consumers and opportunities and ensure seamless improvisation. Management of external relationships related to CRM and database management will also be a part of the role.

**Roles and Responsibilities**:

- You will be responsible for all activities related to engaging & retaining a customer to improve their lifetime value and overall experience with the brand.
- Ideate and execute new initiatives and campaigns that drive engagement and repeat revenue.
- Manage and optimize customer retention & experience programs like Loyalty and Referral
- Understanding consumer cohorts & purchase behavior of customers & taking actions based on insights
- Continually optimize relevant metrics and identify room for growth and innovation
- Achieve monthly and yearly revenue targets

**Requirements**:

- As an executive in fast-paced e-commerce, you should be tech-savvy, a critical thinker and problem-solver, and demonstrate a passion for growth and success.
- You should have high analytical skills and capability to extract learnings, insights, narratives etc. from data.
- Also Have experience in Handling Marketplace marketing campaign like Myntra Amazon Flipkart etc.
- Prior experience with marketing automation platforms such as Moengage, contlo etc. is compulsory.

**Perks and Benefits**
- Chance to work directly with the founders, veterans in the e-commerce.
- Fast-track career growth. Chance to assume higher level roles on delivering good performance.
- Get to work on high impact clients, generating crores in revenue on marketplaces.
- Open culture with a plethora of opportunities to work and contribute in various other areas including business development, content, and advertising

**Salary**: ₹30,000.00 - ₹40,000.00 per month

Schedule:

- Day shift
- Fixed shift

Ability to commute/relocate:

- Pune, Maharashtra: Reliably commute or planning to relocate before starting work (required)

**Experience**:

- retention marketing: 1 year (preferred)
- WhatsApp marketing: 1 year (preferred)
- Marketplace Marketing: 1 year (preferred)

**Speak with the employer**
+91 9607000026