Growth and Retention Marketing Manager

14 hours ago

Pune, Maharashtra, India P9 Farms Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Role & responsibilities

  • Own and manage customer engagement strategy via MoEngage/Clevertap across push notifications, in-app messaging, email, WhatsApp, and SMS.
  • Develop and execute retention-focused campaigns to reduce churn and increase repeat purchases.
  • Segment users effectively using behavioral and transactional data to create personalized customer journeys.
  • Design and optimize automated workflows for onboarding, engagement, win-back, and reactivation campaigns.
  • Work closely with the marketing, product, and data teams to ensure campaigns align with brand tone, product updates, and business goals.
  • Track and analyze campaign performance using MoEngages analytics & dashboards; identify trends, insights, and opportunities for improvement.
  • Conduct A/B tests to optimize messaging, timing, and targeting.
  • Leverage customer insights to improve customer lifetime value (CLTV) and Net Promoter Score (NPS).
  • Collaborate with design/content teams to ensure creative consistency across channels.
  • Stay updated with the latest MoEngage features and industry best practices to maximize platform usage.

Preferred candidate profile

  • Bachelor's degree in Marketing, Business, or related field.
  • 25 years of experience in growth/retention marketing, preferably in D2C, e-commerce, or subscription-based businesses.
  • Hands-on expertise with MoEngage (mandatory) including campaign setup, segmentation, journeys, and reporting.
  • Strong knowledge of CRM, marketing automation, customer lifecycle management, and engagement strategies.
  • Analytical mindset with proficiency in data interpretation, customer segmentation, and A/B testing.
  • Strong understanding of digital channels push, in-app, email, SMS, WhatsApp.
  • Ability to work cross-functionally and manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.

Preferred Qualifications

  • Experience in FMCG, food, or dairy D2C brands.
  • Familiarity with Google Analytics, Mixpanel, Clevertap, or other CRM tools.
  • Experience with personalization engines and customer journey mapping.

What We Offer

  • Opportunity to build and scale customer retention strategies in a growing premium dairy brand.
  • Collaborative and innovation-driven culture.
  • Competitive salary
  • Direct impact on customer satisfaction and long-term growth.

  • Retention Manager

    2 weeks ago

    Pune, Maharashtra, India ViralMint Full time

    Viral Mint (Digital Marketing Agency) is looking for Retention Manager. Location - Baner, Pune (Work from Office) Experience - more than 4 years. Roles and Responsibilities: 1) Experience and Expertise: Possess a minimum of 2-3 years of hands-on experience in retention marketing within the e-commerce or product-focused industry. Proficient in utilizing...

  • Retention Manager

    3 weeks ago

    Pune, Maharashtra, India ViralMint Full time

    Viral Mint (Digital Marketing Agency) is looking for Retention Manager.Location - Baner, Pune (Work from Office)Experience - more than 4 years.Roles and Responsibilities:1) Experience and Expertise:Possess a minimum of 2-3 years of hands-on experience in retention marketing within the e-commerce or product-focused industry.Proficient in utilizing multiple...

  • Retention Manager

    3 weeks ago

    Pune, Maharashtra, India ViralMint Full time

    Viral Mint (Digital Marketing Agency) is looking for Retention Manager. Location - Baner, Pune (Work from Office) Experience - more than 4 years. Roles and Responsibilities: 1) Experience and Expertise: Possess a minimum of 2-3 years of hands-on experience in retention marketing within the e-commerce or product-focused industry. Proficient in utilizing...

  • Retention Manager

    15 hours ago

    Pune, Maharashtra, India ViralMint Full time US$ 90,000 - US$ 1,20,000 per year

    Viral Mint (Digital Marketing Agency) is looking for Retention Manager.Location - Baner, Pune (Work from Office)Experience - more than 4 years.Roles and Responsibilities:1) Experience and Expertise:Possess a minimum of 2-3 years of hands-on experience in retention marketing within the e-commerce or product-focused industry.Proficient in utilizing multiple...

  • Retention Marketing Specialist

    4 days ago

    Pune, Maharashtra, India beBeeRetention Full time ₹ 15,00,000 - ₹ 20,00,000

    Job Title: Retention Marketing SpecialistAbout the Role:We are seeking an experienced retention marketing specialist to join our team. The ideal candidate will have a proven track record of developing and implementing successful retention marketing strategies, with a strong focus on customer engagement and loyalty.Key Responsibilities:Develop and execute...

  • Customer Retention Strategist

    3 days ago

    Pune, Maharashtra, India beBeeCustomerRetainer Full time ₹ 12,00,000 - ₹ 15,00,000

    At the forefront of customer retention lies a pivotal role: Customer Retention Specialist. As a key member of our team, you will play a vital part in driving growth through strategic initiatives that elevate customer engagement and lifetime value.Key Responsibilities:Strategy DevelopmentConceive and implement innovative retention strategies aligned with our...

  • Customer Retention Strategy Expert

    1 week ago

    Pune, Maharashtra, India beBeeRetention Full time ₹ 67,89,012 - ₹ 1,23,45,678

    **Job Description**We are seeking a skilled Customer Retention Specialist to lead the development and execution of our customer retention strategies. The ideal candidate will have a deep understanding of customer behavior and be able to identify opportunities to improve retention.**Key Responsibilities:**Develop and execute retention strategies that align...

  • Telecalling Executive

    3 days ago

    Pune, Maharashtra, India Technik Growth Marketing Full time

    Job DescriptionCompany DescriptionAt Technik Growth Marketing, we blend creative strategy with data-driven execution to accelerate business growth across various industries. With a focus on customizing marketing systems, we have successfully helped brands scale, convert, and lead in their respective domains. Our team has extensive experience in healthcare,...

  • Telecalling Executive

    3 days ago

    Pune, Maharashtra, India Technik Growth Marketing Full time

    Company DescriptionAt Technik Growth Marketing, we blend creative strategy with data-driven execution to accelerate business growth across various industries. With a focus on customizing marketing systems, we have successfully helped brands scale, convert, and lead in their respective domains. Our team has extensive experience in healthcare, real estate,...

  • Telecalling Executive

    1 day ago

    Pune, Maharashtra, India Technik Growth Marketing Full time

    Company Description At Technik Growth Marketing, we blend creative strategy with data-driven execution to accelerate business growth across various industries.With a focus on customizing marketing systems, we have successfully helped brands scale, convert, and lead in their respective domains.Our team has extensive experience in healthcare, real estate,...