
Moengage Expert-Growth
2 weeks ago
Role Overview
We are looking for a
MoEngage Expert – Growth & Retention Manager
who will leverage customer engagement platform to design, execute, and optimize data-driven campaigns that drive user retention, increase customer lifetime value (CLTV), and enhance overall customer experience. The ideal candidate will combine expertise in CRM, lifecycle marketing, and marketing automation with strong analytical skills.
Key Responsibilities
- Own and manage customer engagement strategy via
MoEngage/Clevertap
across push notifications, in-app messaging, email, WhatsApp, and SMS. - Develop and execute
retention-focused campaigns
to reduce churn and increase repeat purchases. - Segment users effectively using behavioral and transactional data to create
personalized customer journeys
. - Design and optimize
automated workflows
for onboarding, engagement, win-back, and reactivation campaigns. - Work closely with the marketing, product, and data teams to ensure campaigns align with brand tone, product updates, and business goals.
- Track and analyze campaign performance using MoEngage's analytics & dashboards; identify trends, insights, and opportunities for improvement.
- Conduct
A/B tests
to optimize messaging, timing, and targeting. - Leverage customer insights to improve customer lifetime value (CLTV) and Net Promoter Score (NPS).
- Collaborate with design/content teams to ensure creative consistency across channels.
- Stay updated with the latest
MoEngage features
and industry best practices to maximize platform usage.
Required Skills & Qualifications
- Bachelor's degree in Marketing, Business, or related field.
- 2–5 years of experience
in growth/retention marketing, preferably in D2C, e-commerce, or subscription-based businesses. - Hands-on expertise with
MoEngage (mandatory)
– including campaign setup, segmentation, journeys, and reporting. - Strong knowledge of
CRM, marketing automation, customer lifecycle management, and engagement strategies
. - Analytical mindset with proficiency in data interpretation, customer segmentation, and A/B testing.
- Strong understanding of digital channels – push, in-app, email, SMS, WhatsApp.
- Ability to work cross-functionally and manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
Preferred Qualifications
- Experience in
FMCG, food, or dairy D2C brands
. - Familiarity with
Google Analytics, Mixpanel, Clevertap, or other CRM tools
. - Experience with personalization engines and customer journey mapping.
What We Offer
- Opportunity to build and scale customer retention strategies in a growing premium dairy brand.
- Collaborative and innovation-driven culture.
- Competitive salary and performance incentives.
- Direct impact on customer satisfaction and long-term growth.
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