Product Marketing Specialist

4 weeks ago

Pune, Maharashtra, India Loop Health Full time
Job Description

We are looking for a skilled Product Marketer with expert-level proficiency in WebEngage/Clevertap or MoEngage to assist in developing, implementing, and optimizing marketing campaigns across various channels. The ideal candidate will have a strong understanding of marketing principles, excellent analytical skills, and the ability to collaborate effectively with cross-functional teams.

Responsibilities

- Collaborate with the marketing team to develop campaign strategies that align with business objectives and the target audience.
- Utilize WebEngage/ Clevertap or Mo Engage platforms to create, manage, and optimize multi-channel marketing campaigns, including email, SMS, WhatsApp, push notifications, in-app messaging, and more.
- Conduct A/B testing to optimize campaign performance and drive continuous improvement.
- Monitor campaign metrics and analyze data to provide insights and recommendations for optimization.
- Work closely with creative and content teams to ensure messaging and creative assets are aligned with campaign objectives and brand guidelines.
- Stay updated on industry trends and best practices to continually enhance campaign performance and effectiveness.
- Assist in generating reports and presentations to communicate campaign results and insights to stakeholders.

Requirements

- Bachelors degree in Marketing, Communications, or related field.
- 2+ years of experience in campaign management or digital marketing.
- Expert-level proficiency in WebEngage/ Clevertap or MoEngage platforms.
- Strong analytical skills with the ability to interpret data and draw actionable insights.
- Excellent communication and collaboration skills.
- Detail-oriented with strong organizational and time management skills.
- Ability to thrive in a fast-paced, dynamic environment and manage multiple projects simultaneously.
- Knowledge of HTML/CSS and experience with email marketing platforms is a plus.
- Experience with app marketing is a plus.

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