One - Specialist - Marketing

3 weeks ago

Pune, Maharashtra, India Zoop Full time

Responsibilities

- Managing and growing our social media presence across B2B and B2C platforms (LinkedIn, Instagram, Twitter, Facebook, etc.

- Driving user engagement and retention for our consumer app.

- Supporting performance marketing campaigns across Google Ads, Meta Ads, and other platforms.

- Collaborating with design, product, and content teams to craft campaigns that drive results.

Social Media (B2B + B2C):

- Create and execute content calendars tailored to each audience segment.

- Monitor, respond, and engage with the community to build brand affinity.

- Track performance metrics and optimize content strategies accordingly.

- Coordinate with internal teams for product launches, testimonials, campaigns, etc.

App Engagement And Retention (B2C)

- Run in-app campaigns and push notifications to drive user actions.

- Analyse app analytics to understand user behaviour and improve retention.

- Work with product and design teams to improve the user journey through content and communication.

Performance Marketing Support

- Assist in creating and optimising paid campaigns (Google, Meta, etc.

- Conduct keyword and audience research for both B2B lead generation and B2C acquisition.

- Track KPIs such as CTR, CPC, CPI, ROAS, and report actionable insights.

- Suggest creative ideas and messaging variations for A/B Minimum 2 years of experience in a digital marketing role with a focus on social media and/or app engagement.

- Proven track record of managing both B2B and B2C social media strategies.

- Familiarity with tools like Meta Business Manager, Google Ads, Firebase, MoEngage/CleverTap (or similar).

- Good understanding of marketing analytics and performance metrics.

- Strong communication skills and an eye for creative storytelling.

- Ability to multitask across verticals and manage multiple campaigns simultaneously.

Good To Have

- Experience working in a fintech or regtech startup or a high-growth tech environment.

- Knowledge of SEO and content marketing basics.

- Familiarity with marketing automation tools (e.

, WebEngage, Clevertap)

Desired Skills and Experience

- Brand Management,Digital Marketing

(ref:iimjobs.com)

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