
Growth and Retention Marketing Manager
3 weeks ago
Role & responsibilities
- Own and manage customer engagement strategy via MoEngage/Clevertap across push notifications, in-app messaging, email, WhatsApp, and SMS.
- Develop and execute retention-focused campaigns to reduce churn and increase repeat purchases.
- Segment users effectively using behavioral and transactional data to create personalized customer journeys.
- Design and optimize automated workflows for onboarding, engagement, win-back, and reactivation campaigns.
- Work closely with the marketing, product, and data teams to ensure campaigns align with brand tone, product updates, and business goals.
- Track and analyze campaign performance using MoEngages analytics & dashboards; identify trends, insights, and opportunities for improvement.
- Conduct A/B tests to optimize messaging, timing, and targeting.
- Leverage customer insights to improve customer lifetime value (CLTV) and Net Promoter Score (NPS).
- Collaborate with design/content teams to ensure creative consistency across channels.
- Stay updated with the latest MoEngage features and industry best practices to maximize platform usage.
Preferred candidate profile
- Bachelor's degree in Marketing, Business, or related field.
- 25 years of experience in growth/retention marketing, preferably in D2C, e-commerce, or subscription-based businesses.
- Hands-on expertise with MoEngage (mandatory) including campaign setup, segmentation, journeys, and reporting.
- Strong knowledge of CRM, marketing automation, customer lifecycle management, and engagement strategies.
- Analytical mindset with proficiency in data interpretation, customer segmentation, and A/B testing.
- Strong understanding of digital channels push, in-app, email, SMS, WhatsApp.
- Ability to work cross-functionally and manage multiple projects simultaneously.
- Excellent written and verbal communication skills.
Preferred Qualifications
- Experience in FMCG, food, or dairy D2C brands.
- Familiarity with Google Analytics, Mixpanel, Clevertap, or other CRM tools.
- Experience with personalization engines and customer journey mapping.
What We Offer
- Opportunity to build and scale customer retention strategies in a growing premium dairy brand.
- Collaborative and innovation-driven culture.
- Competitive salary
- Direct impact on customer satisfaction and long-term growth.
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