Growth and Retention Marketing Manager

16 hours ago

Pune, India P9 Farms Full time

Role & responsibilities

  • Own and manage customer engagement strategy via MoEngage/Clevertap across push notifications, in-app messaging, email, WhatsApp, and SMS.
  • Develop and execute retention-focused campaigns to reduce churn and increase repeat purchases.
  • Segment users effectively using behavioral and transactional data to create personalized customer journeys.
  • Design and optimize automated workflows for onboarding, engagement, win-back, and reactivation campaigns.
  • Work closely with the marketing, product, and data teams to ensure campaigns align with brand tone, product updates, and business goals.
  • Track and analyze campaign performance using MoEngages analytics & dashboards; identify trends, insights, and opportunities for improvement.
  • Conduct A/B tests to optimize messaging, timing, and targeting.
  • Leverage customer insights to improve customer lifetime value (CLTV) and Net Promoter Score (NPS).
  • Collaborate with design/content teams to ensure creative consistency across channels.
  • Stay updated with the latest MoEngage features and industry best practices to maximize platform usage.

Preferred candidate profile

  • Bachelor's degree in Marketing, Business, or related field.
  • 25 years of experience in growth/retention marketing, preferably in D2C, e-commerce, or subscription-based businesses.
  • Hands-on expertise with MoEngage (mandatory) including campaign setup, segmentation, journeys, and reporting.
  • Strong knowledge of CRM, marketing automation, customer lifecycle management, and engagement strategies.
  • Analytical mindset with proficiency in data interpretation, customer segmentation, and A/B testing.
  • Strong understanding of digital channels push, in-app, email, SMS, WhatsApp.
  • Ability to work cross-functionally and manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.

Preferred Qualifications

  • Experience in FMCG, food, or dairy D2C brands.
  • Familiarity with Google Analytics, Mixpanel, Clevertap, or other CRM tools.
  • Experience with personalization engines and customer journey mapping.

What We Offer

  • Opportunity to build and scale customer retention strategies in a growing premium dairy brand.
  • Collaborative and innovation-driven culture.
  • Competitive salary
  • Direct impact on customer satisfaction and long-term growth.

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