growth and marketing analyst

2 weeks ago

Pune, India Bad and Boujee Full time

Job Title:
 Growth & Marketing Analyst – Fashion DTC

Location:
 Pune

Type:
 Full-Time

Role Purpose

The Growth & Marketing Analyst is the 
bridge between data and creativity
. This role translates campaign results, ad spends, and content performance into clear insights that help Bad and Boujee scale profitably. They ensure our 
marketing rupees deliver maximum ROI
 by tracking performance marketing, social media content, influencer collaborations, and website conversions — and feeding data-driven recommendations back to the creative, ops, and leadership teams.

Key Responsibility Areas (KRAs)
1. Ads & Performance Monitoring

  • Track 
    daily & weekly ad performance
     across Meta, Google, and influencer spends.
  • Monitor 
    ROAS, CAC, CTR, conversion rate
    , and share insights with founders + performance agency.
  • Spot underperforming campaigns quickly and recommend creative/targeting changes.

2. Content & Creative Effectiveness

  • Analyze 
    which creatives, hooks, and influencers
     drive the best ROI.
  • Collaborate with Creative Head & Social Media Manager to feed 
    data-backed creative briefs
    .
  • Maintain a library of 
    winning vs. failing creatives
     for future campaigns.

3. Social Media & Community Insights

  • Monitor Instagram/TikTok/YouTube performance: engagement, reach, saves, traffic driven.
  • Provide weekly reports on 
    content-to-conversion
     (from post → website visits → sales).
  • Suggest content themes, hooks, or collaborations that resonate most with our audience.

4. Website & Funnel Tracking

  • Track website funnel: 
    traffic → add to cart → checkout → purchase
    .
  • Identify drop-offs (slow PDPs, cart abandons, low-converting SKUs) and work with Website Manager to fix.
  • Measure the impact of product page layouts, banners, and offers.

5. Reporting & Dashboards

  • Build dashboards (Google Data Studio / Excel / Sheets) for 
    ads, content, and sales performance
    .
  • Present 
    weekly growth reports
     to founders, highlighting key actions to take.
  • Partner with Growth Analyst to combine data across sales, ops, and marketing.

Who You Are (Requirements)

  • 1–3 years of experience in 
    growth marketing / analytics
     (DTC or fashion preferred).
  • Strong in 
    Google Sheets/Excel
    , familiarity with Shopify data, Meta/Google Ads dashboards.
  • Ability to interpret both 
    creative results (why a reel works)
     and 
    performance metrics
    .
  • Strong communication skills to align creative + ops + leadership.
  • Data-driven mindset with curiosity about fashion, culture, and youth trends.

Apply now: 

Subject: 
Merchandiser Application – (Your Name)

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