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Marketing Analyst

2 weeks ago

Pune, Maharashtra, India PS Human Resources And Consultants Full time ₹ 1,04,000 - ₹ 1,30,878 per year

Role & responsibilities

Role Overview As a key partner to the Senior Digital Marketing Manager, the Marketing Analyst will plan, launch, and optimize revenue-driving programs across paid media, SEO/AEO, marketing automation, and web platforms. This role requires a balance of strategic thinking and hands-on execution, leveraging data, creative insights, and tools such as GA4, Google Tag Manager, HubSpot/Marketo, Salesforce, WordPress, and AI-driven technologies.

Key Responsibilities

  • Paid Media & Funnel Optimization

Manage and optimize campaigns across Google Ads, Meta, and LinkedIn to generate qualified demo requests.

Oversee targeting, budget allocation, experimentation, and landing page alignment.

Run A/B tests to improve CTR, conversion rates, and CPL

Tracking, Analytics & Attribution

Implement and audit GA4, GTM, and pixel tracking to ensure accurate campaign data and CRM attribution.

Administer dashboards (GA4, Looker Studio, HubSpot) for weekly funnel and performance reporting.

Maintain marketing KPIs such as MQLs, SQLs, CPL, ROAS, and CAC.

SEO & AI Engine Optimization (AEO)

Lead SEO initiatives including technical audits, on-page optimization, Core Web Vitals, and internal linking.

Drive AEO efforts through schema markup, management, and visibility improvements on AI platforms (e.g., ChatGPT, Bing Copilot).

Content & Web Management

Collaborate with content and design teams to deliver creatives tailored to decision makers.

Manage content publishing on WordPress, ensuring accurate tracking and strong user experience.

Optimize websites and landing pages with HTML/CSS fixes, CRO testing, and speed improvements.

Brand Visibility & Third-Party Platforms

Strengthen CloudLexs presence on directories like G2, Capterra, and industry publications.

Manage reviews, profiles, and backlink strategies for improved authority and lead flow.

Marketing Automation & CRM

Build and optimize workflows, lead scoring, and lifecycle segmentation in HubSpot/Marketo.

Ensure clean CRM data, Salesforce integration, and effective nurture journeys.

Qualifications

  • 35 years of experience in performance or growth marketing, ideally within B2B SaaS or legal-tech.
  • Proven expertise in Google Ads, Meta Ads Manager, LinkedIn Ads, GA4, Google Tag Manager, and Looker Studio.
  • Strong SEO and AEO knowledge, including technical audits, schema markup, and AI-driven optimization.
  • Hands-on experience with HubSpot/Marketo and Salesforce CRM.
  • Proficiency with WordPress, HTML/CSS, and CRO testing tools.

Advanced analytical skills in SQL, Excel, or Sheets with strong attention to data hygiene.

Preferred candidate profile

Preferred Skills

Familiarity with ABM strategies, intent data tools, and A/B testing platforms (e.g., VWO, Optimizely).

Knowledge of Microsoft 365 integrations and legal-industry compliance.

Basic design proficiency (Figma, Canva) and introductory Python for data analysis.