Senior Marketing Analyst

14 hours ago

Pune, Maharashtra, India Siemens Full time ₹ 15,00,000 - ₹ 20,00,000 per year

We are a leading global software company dedicated to the world of computer aided design, 3D modeling and simulation helping innovative global manufacturers design better products, faster With the resources of a large company, and the energy of a software start-up, we have fun together while creating a world class software portfolio. Our culture encourages creativity, welcomes fresh thinking, and focuses on growth, so our people, our business, and our customers can achieve their full potential.

Senior Marketing Analyst & Operations Specialist

Key Responsibilities:

Marketing Analytics:

  • Lead the development of ad hoc and recurring reports to evaluate campaign performance, customer behavior, and marketing ROI.
  • Build and maintain interactive dashboards and visualizations using Power BI or equivalent tools.
  • Conduct advanced SQL queries to extract and analyze data from multiple sources.
  • Measure and evaluate marketing performance using functional and impact metrics, ensuring alignment with business goals.
  • Deliver insights and strategic recommendations to senior leadership using advanced PowerPoint presentations.
  • Utilize Forresters B2B Revenue Waterfall to align marketing and sales efforts around customer value and maximize revenue potential.

Marketing Operations:

  • Optimize marketing workflows, campaign execution, and reporting processes.
  • Manage and improve marketing data infrastructure and integration across platforms (CRM, automation tools, BI systems).
  • Leverage tools like Alteryx (or equivalent) for data preparation, automation, and operational efficiency.
  • Collaborate with cross-functional teams to ensure alignment between marketing strategy and execution.
  • Support budget tracking, resource planning, and performance measurement across marketing initiatives.

Required Qualifications:

  • Bachelors or masters degree in marketing, Business Analytics, Data Science, or a related field.
  • 7+ years of experience in marketing analytics, marketing operations, or a related role.
  • Proficiency in SQL, Power BI (or Tableau), Excel, and PowerPoint.
  • Experience with Alteryx or similar data automation tools.
  • Strong understanding of marketing technology stacks and data flows.
  • Proven ability to manage stakeholders and influence decision-making.
  • Demonstrated business acumen and strategic thinking.

Preferred Qualifications:

  • Experience in a leadership or mentorship role within marketing analytics or operations.
  • Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo, HubSpot).

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