Marketing Data Analyst

2 weeks ago

Pune, Maharashtra, India Siemens Full time ₹ 9,00,000 - ₹ 12,00,000 per year

Position Overview:

Were looking for a data-driven, strategic Marketing Analyst to join our high-impact team. In this role, youll transform complex data into actionable insights that drive marketing performance, revenue growth, and customer value. Youll work at the intersection of marketing analytics, MarTech, and sales alignment, using tools like Power BI, SQL, Oracle Eloqua, and Forresters B2B Revenue Waterfall to shape our go-to-market strategy.

Key Responsibilities:

  • Analyze large, complex datasets using SQL to uncover trends and opportunities.
  • Build and maintain interactive dashboards and data visualizations in Power BI.
  • Track and optimize marketing KPIs, functional metrics, and impact metrics.
  • Apply Forresters B2B Revenue Waterfall to align marketing and sales around buying groups.
  • Leverage web analytics and customer journey analytics to improve digital marketing performance.
  • Use Oracle, Snowflake, and Alteryx for data management and automation.
  • Collaborate cross-functionally with sales, operations, and product teams to drive data-informed decisions.
  • Optimize processes and workflows using marketing technology (MarTech) tools like Segment CDP and Twilio Engage.

Qualifications:

  • Bachelors degree in Marketing, Business, Statistics, or a related field (Masters preferred).
  • 5+ years of experience in marketing analytics, revenue marketing, or a related field.
  • Proficiency in SQL, Excel, and Power BI.
  • Experience with Alteryx or similar data automation tools.
  • Strong understanding of B2B marketing and revenue alignment frameworks.
  • Familiarity with Oracle Eloqua, Segment, Twilio Engage, and Snowflake.
  • Excellent communication skills with the ability to present complex data clearly to stakeholders.

Soft Skills:

  • Strategic Thinking You see the big picture and connect data to business outcomes.
  • Cross-Functional Collaboration You work seamlessly with teams across the organization.
  • Stakeholder Engagement You influence decisions at all levels with data-backed insights.
  • Process Optimization You streamline workflows for efficiency and scalability.
  • Adaptability You thrive in fast-paced, evolving environments.
  • Attention to Detail You ensure accuracy in every analysis and report.
  • Project Management You juggle multiple priorities and deliver on time.

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