Marketing Data Analyst

Job Description

At GoDaddy the future of work looks different for each team. Some teams work in the office full-time; others have a hybrid arrangement (they work remotely some days and in the office some days) and some work entirely remotely.

Hybrid

This is a hybrid position. Youll divide your time between working remotely from your home and an office, so you should live within commuting distance. Hybrid teams may work in-office as much as a few times a week or as little as once a month or quarter, as decided by leadership. The hiring manager can share more about what hybrid work might look like for this team.

Join our team

Demonstrate your passion for helping small businesses achieve their dreams online. By helping to move strategy into action, you will be improving GoDaddys outreach to those small business owners whose dreams are the backbone of our company. Take part within a multichannel environment, turning strategic plans into digital marketing campaigns and ultimately influencing our customers success

The Marketing Data Analyst II will bring to bear their experience and knowledge of marketing data to deliver timely and relevant omnichannel marketing experiences to our customers worldwide. Your experience understanding and working with marketing data will be applying a robust marketing technology platform to drive campaign automation and optimization. This will ensure continuous improvement in scaling operations for our customer marketing programs, including Email, SMS, WhatsApp, and new & emerging channels.

What youll get to do....

• Serve as Marketing Data subject matter expert for the Customer Marketing team with extensive knowledge of data including standard methodologies and anti-patterns.
• Play an active role in driving requirements for the implementation and integration of an evolving exceptional marketing automation platform.
• Craft and develop customer segments to be applied over Email, Web, CRM, SMS, WhatsApp, and many other customer touchpoints.
• Collaborate with cross functional teams in the creation of segmentation and personalization-based strategies.
• Ongoing analysis of marketing programs and broader business performance to surface key insights and recommendations to help inform our marketing strategy.
• Increase team and overall operations efficiency by driving process and documentation improvements.
• Ensure the accuracy of our outbound marketing campaigns by driving QA and on-going monitoring at all levels all the way up to source data.

Your experience should include...

• 4-6 years of Marketing Data experience, crafting and developing data sets for use by marketing automation teams.
• Detailed understanding of translating complex marketing requirements within a large and complex customer database. Experience with email marketing is required.
• Minimum 4-6 years of experience working with SQL syntax, relational and non-relational database models, OLAP, and data driven marketing platforms with demonstrable experience writing and understanding complex queries.
• Expertise in testing/optimization methodologies; performance tuning for self-work and reviews.
• Strong analytical and data presentation skills required.
• Experience collaborating with the MarTech Platform Team, Data Platform, and Marketing Managers to present findings and issues.
• Ability to rapidly adapt to new processes, learn new systems, and quickly diagnose and troubleshoot emergent issues.
• Experience working with B2B and B2C data including lead and prospect management is nice to have.
• Hands on skills on Python, nice to have.
• Four-year bachelors degree required; masters degree is preferred.
• Experience with an enterprise level Marketing Automation platform such as Salesforce Marketing Cloud is preferred.
• Experience with Message Gears or any other segmentation tool is preferred.
• Experience with SQL Server, and AWS database systems such as Redshift, Athena is highly preferred.
• Experience with Tableau and/or QuickSight is preferred.

We've got your back...

We offer a range of total rewards that may include paid time off, retirement savings (e.g., 401k, pension schemes), bonus/incentive eligibility, equity grants, participation in our employee stock purchase plan, competitive health benefits, and other family-friendly benefits including parental leave. GoDaddys benefits vary based on individual role and location and can be reviewed in more detail during the interview process.

We also embrace our diverse culture and offer a range of Employee Resource Groups (Culture). Have a side hustle? No problem. We love entrepreneurs Most importantly, come as you are and make your own way.

About us...

GoDaddy is empowering everyday entrepreneurs around the world by providing the help and tools to succeed online, making opportunity more inclusive for all. GoDaddy is the place people come to name their idea, build a professional website, attract customers, sell their products and services, and manage their work. Our mission is to give our customers the tools, insights, and people to transform their ideas and personal initiative into success. To learn more about the company, visit About Us.

At GoDaddy, we know diverse teams build better productsperiod. Our people and culture reflect and celebrate that sense of diversity and inclusion in ideas, experiences and perspectives. But we also know thats not enough to build true equity and belonging in our communities. Thats why we prioritize integrating diversity, equity, inclusion and belonging principles into the core of how we work every dayfocusing not only on our employee experience, but also our customer experience and operations. Its the best way to serve our mission of empowering entrepreneurs everywhere, and making opportunity more inclusive for all. To read more about these commitments, as well as our representation and pay equity data, check out our Diversity and Pay Parity annual report which can be found on our Diversity Careers page.

GoDaddy is proud to be an equal opportunity employer. GoDaddy will consider for employment qualified applicants with criminal histories in a manner consistent with local and federal requirements. Refer to our full EEO policy.

Our recruiting team is available to assist you in completing your application. If they could be helpful, please reach out to GoDaddy doesnt accept unsolicited resumes from recruiters or employment agencies.

Locations

Pune, Maharashtra, India

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