Strategic B2B Marketing Manager for Global Education

21 hours ago


Mumbai, Maharashtra, India Duolingo English Test Full time

Company Overview

Duolingo English Test is a leading provider of English proficiency testing, catering to students interested in studying abroad. With over 5,500+ higher education institutions worldwide accepting our test results, we're committed to making high-quality education accessible to all.

We're seeking an experienced B2B Marketing Manager to join our team and help us accelerate the growth of the Duolingo English Test through strategic partnerships with key stakeholders. If you have a passion for education and marketing, this could be your dream role

About the Role

  • You'll work closely with our India leadership to develop and execute co-marketing plans, including social media, PR, events, and campaigns, with our prioritized partners across key geographies.
  • You'll represent the DET at events, meetups, and conferences to drive up awareness of the brand in local markets and bring students and stakeholders together.
  • You'll collaborate with our agency partners to create marketing collateral for our stakeholders, ensuring timely deliveries to partner offices or events when required.
  • You'll ensure all partner marketing campaigns are aligned with DET's branding, are factual, and updated with the brand's current messaging and guidelines.
  • You'll monitor engagement metrics, user feedback, and community sentiment, adjusting local marketing efforts and plans based on learnings.

Requirements

  • 7-10 years of experience in B2B marketing, preferably with expertise in conceiving, developing, and running marketing ideas throughout the marketing funnel.
  • Strong understanding of the education sector in India, including motivators for youth interested in studying abroad.
  • Ability to collaborate with cross-functional teams, establish expectations, and communicate effectively with stakeholders.
  • Track record of achieving great results without managing large budgets.
  • Experience working remotely, building HQ relationships, and influencing for local market needs.
  • Strong English speaking and writing skills, with knowledge of Gujarati or Telugu being a plus.

Salary Range: ₹30-₹40 Lakhs per annum (dependent on experience)



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