Strategic Marketing Manager
15 hours ago
Gresham Global is a leading education consulting firm offering launchpad services to educational institutions worldwide. Our comprehensive offerings include regional representation, student recruitment, strategic marketing, research, and more.
Role OverviewWe are seeking an experienced Strategic Marketing Manager to join our team in Chembur, Mumbai. This full-time office-based role will focus on developing and executing performance marketing strategies to drive business growth in the South Asian region.
Job DescriptionThe successful candidate will be responsible for:
- Developing and executing performance marketing strategies to achieve business goals
- Defining key performance indicators (KPIs) and setting performance targets for paid marketing campaigns
- Building, managing, and optimizing paid marketing campaigns on platforms such as Google Ads, Facebook Ads, Instagram, and LinkedIn
- Analyzing campaign performance data to identify trends, insights, and areas for improvement
- Providing regular performance reports to stakeholders, highlighting key metrics and ROI
To succeed in this role, you will need:
- A Bachelor's degree in marketing, business, or a related field
- Minimum 3 years of performance or digital marketing experience with proven experience managing and optimizing campaigns on Google Ads, Meta Ads, and other digital platforms
- Strong analytical skills and proficiency in data analysis tools (e.g., Google Analytics, Meta, Excel)
- Excellent understanding of SEO, SEM, PPC, and other digital marketing strategies
- Creative mindset with the ability to generate innovative marketing ideas
- Strong communication and collaboration skills
- Strong project management skills
This is a competitive role with a salary range of ₹10 lakhs - ₹15 lakhs per annum, depending on experience. We offer a comprehensive benefits package, including health insurance, retirement savings plan, and opportunities for professional growth and development.
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