Chief CRM Strategist

17 hours ago

Mumbai, Maharashtra, India beBeeLeader Full time ₹ 80,00,000 - ₹ 1,00,00,000
Our Ideal Candidate

The Role Overview:

We seek an experienced professional to lead our CRM Product function. The ideal candidate will be a product-focused CRM expert with a strong background in CRM strategy, product lifecycle management, and business collaboration.

Key Responsibilities:

  • Define the CRM product vision, strategy, and roadmap, aligning with business goals and customer needs.
  • Evaluate new CRM features, integrations, and tools to enhance customer lifecycle management.
  • Work closely with Business Heads, Sales, Marketing, and Customer Success teams to gather requirements, understand business needs, and translate them into product enhancements.
  • Act as a bridge between technology and business teams to ensure smooth communication and execution.
  • Lead and mentor a team of Product Managers, Analysts, and CRM specialists.
  • Foster a culture of innovation, collaboration, and accountability within the team.
  • Oversee CRM customization, configuration, and integrations to meet organizational needs.
  • Manage vendor relationships if using third-party CRM solutions.
  • Monitor CRM performance, user adoption, and overall effectiveness.
  • Drive data-driven decisions to improve CRM functionality and business outcomes.
  • Collaborate with senior leadership to identify opportunities for CRM-driven business growth.

Required Skills & Competencies:

  • Strong expertise in CRM product management, ideally with exposure to platforms like Salesforce or other leading CRM systems.
  • 10-15+ years of experience in product management / technology leadership, with at least 5 years in CRM domain.
  • Proven ability to manage and scale teams across multiple functions.
  • Exceptional ability to collaborate with business leaders and convert business needs into CRM solutions.
  • Solid understanding of customer lifecycle management, lead nurturing, and automation workflows.
  • Strong project management skills with experience in Agile methodologies.
  • Excellent communication, stakeholder management, and problem-solving skills.

Preferred Background:

  • Prior experience working in leading CRM product companies such as Salesforce or similar.
  • Exposure to SaaS / B2B product environments.
  • Familiarity with data analytics, BI tools, and AI-driven CRM features is a plus.

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