Chief Brand Strategist

4 hours ago

Mumbai, Maharashtra, India beBeeMarketing Full time ₹ 25,00,000 - ₹ 40,00,000
Job Title:

Chief Brand Strategist


We are seeking a visionary leader to spearhead our brand growth initiatives. As Chief Brand Strategist, you will be responsible for driving business success through innovative marketing strategies.


Key Responsibilities:
  • Strategic Planning: Develop and execute annual marketing plans aligned with business objectives.
  • Brand Management: Oversee brand campaigns and ensure consistency across platforms.
  • Category Development: Collaborate with category managers to identify growth opportunities.
  • Integrated Campaigns: Design and execute 360-degree marketing campaigns (ATL, BTL, Digital, Shopper Marketing).

Qualifications:
  • Advanced degree in Marketing or related field from a reputable institution.
  • 14-20 years of progressive marketing experience in FMCG/Food Industry, with at least 8 years in a leadership role.
  • Strong understanding of consumer behavior, retail dynamics, and trade channels.
  • Expertise in ATL, BTL, and Digital marketing campaigns.
  • Excellent leadership, communication, and cross-functional collaboration skills.

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