
Customer Retention Marketing Specialist
3 days ago
Job Overview
We are seeking an experienced Marketing Professional to spearhead customer retention strategies and drive long-term growth.
The ideal candidate will have expertise in data-driven marketing, customer segmentation, and loyalty programs, with a focus on delivering seamless and engaging customer experiences.
Key Responsibilities:
- Develop and execute targeted retention strategies to improve customer engagement and repeat purchases.
- Plan, implement, and optimize email and SMS marketing campaigns to boost customer loyalty.
- Analyze customer data to create personalized marketing campaigns and targeted offers.
- Lead loyalty programs to reward repeat customers and drive referrals.
- Collaborate with cross-functional teams to enhance the customer journey.
Must-Haves:
- 1-3 years of experience in retention marketing, CRM, or customer engagement.
- Strong knowledge of email marketing tools, SMS automation, and CRM platforms.
- Experience in customer segmentation, A/B testing, and campaign optimization.
- Analytical mindset with expertise in tracking retention metrics and reporting insights.
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